Data protection

 

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This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and content associated with it as well as external online presences, such as our social media profile. (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible:

  • Name/Company: Institute for Quality and Innovation in Home Care gGmbH (IQH)
  • Street no.: Fischbacher Strasse 100
  • Zip code, city, country: 66287 Saarbrücken-Quierschied
  • Commercial Register/No.:
  • Managing Director: Frederic Seebohm: verwaltung@iqh-institut.de
  • Email address: info@iqh-institut.de

Types of data processed:

☐ Inventory data (eg, names, addresses).

☐ Contact information (e.g., email, phone numbers).

☐ Content data (e.g., text input, photographs, videos).

☐ Contract data (e.g. subject matter of contract, term, customer category).

☐ Payment data (e.g. bank details, payment history).

☐ Usage data (e.g. websites visited, interest in content, access times).

☐ Meta/communication data (e.g. device information, IP addresses).

Processing of special categories of data (Article 9 (1) GDPR):

☐ In principle, no special categories of data are processed unless they are processed by the user, e.g. entered in online forms.

Categories of persons affected by the processing:

☐ Customers / prospects / suppliers.

☐ Visitors and users of the online offer.

In the following, we also refer to the data subjects as "users".

Purpose of processing:

☐ Provision of the online offer, its content and functions.

☐ Provision of contractual services, service and customer care.

☐ Answering contact requests and communicating with users.

☐ Marketing, advertising and market research.

☐ Security Measures.

Status: 05/22/2018

1. Relevant Legal Bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 (1) lit. a and Art Answering inquiries is Article 6(1)(b) GDPR, the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(c) GDPR 6 Paragraph 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. d GDPR serves as the legal basis.

2. Changes and Updates to the Privacy Policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

3. Security Measures

  1. In accordance with Art. 32 GDPR, we take appropriate technical measures, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk; The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, transfer, securing availability and their separation. Furthermore, we have set up procedures that ensure that the rights of data subjects are exercised, that data is deleted and that data is reacted to if the data is at risk. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Article 25 GDPR).
  2. The security measures include, in particular, the encrypted transmission of data between your browser and our server.

4. Cooperation with Processors and Third Parties

  1. If, as part of our processing, we disclose data to other people and companies (contract processors or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, as to payment service providers, pursuant to Art. 6 Para. 1 lit. b GDPR is required for the fulfillment of the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
  2. If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 DSGVO

5. Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this happens as part of the use of third-party services or disclosure or transmission of data to third parties, this only takes place if it is to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

6. Rights of data subjects

  1. You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
  2. You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
  3. In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to demand a restriction of the processing of the data.
  4. You have the right to request that you receive the data that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.
  5. You also have the right, in accordance with Article 77 GDPR, to lodge a complaint with the competent supervisory authority.

7. Right of Withdrawal

You have the right to revoke your consent in accordance with Article 7 (3) GDPR with effect for the future.

8. Right to Object

You can object to the future processing of data relating to you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against processing for direct advertising purposes.

9. Cookies and the right to object to direct mail

We use temporary and permanent cookies, ie small files that are stored on the user's device (for an explanation of the term and function, see the last section of this data protection declaration). Some of the cookies are used for security or are required for the operation of our online offer (e.g. for the presentation of the website) or to save the user decision when confirming the cookie banner. In addition, we or our technology partners use cookies for range measurement and marketing purposes, about which users are informed in the course of the data protection declaration.

A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.

10. Deletion of Data

  1. The data processed by us will be deleted or their processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
  2. According to legal requirements, storage is carried out in particular for 6 years in accordance with Section 257 (1) HGB (books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records, management reports , accounting documents, commercial and business letters, documents relevant to taxation, etc.).

11. Provision of contractual services

  1. We process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Article 6 Paragraph 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.
  2. Users can optionally create a user account, in particular by being able to view their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention being necessary for commercial or tax reasons in accordance with Article 6 (1) (c) GDPR. It is the user's responsibility to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user's data stored during the contract period.
  3. As part of the registration and renewed registrations as well as the use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) (c) GDPR.
  4. We process usage data (e.g. the websites of our online offer visited, interest in our products) and content data (e.g. entries in the contact form or user profile) for advertising purposes in a user profile, for example to show the user product information based on the services they have previously used.
  5. Deletion takes place after statutory warranty and comparable obligations have expired, the necessity of storing the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) storage obligation); Information in the customer account remains until it is deleted.

12. Contact

  1. When contacting us (via contact form or e-mail), the information provided by the user will be processed to process the contact request and its processing in accordance with Article 6 (1) (b) GDPR.
  2. User information can be stored in our Customer Relationship Management System (“CRM System”) or comparable inquiry organization.
  3. We use the CRM system "Helpdesk" from the provider Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, US, based on our legitimate interests (efficient and fast processing of user inquiries). For this purpose, we have concluded a contract with Help Scout with so-called standard contractual clauses, in which Help Scout undertakes to process user data only in accordance with our instructions and to comply with EU data protection standards. Help Scout is also certified under the Privacy Shield Agreement and thus offers an additional guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000KzX1AAK&;status=Active).
  4. We delete the requests if they are no longer necessary. We review necessity every two years; We store inquiries from customers who have a customer account permanently and refer to the information on the customer account for deletion. In the case of legal archiving obligations, the deletion takes place after they have expired (end of commercial law (6 years) and tax law (10 years) storage obligation).

13. Comments and Contributions

  1. If users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR.
  2. This is for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

14. Gravatar profile picture retrieval

We use the Gravatar service from Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA within our online offering and in particular in the blog.

Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave posts or comments with the respective e-mail address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the e-mail address provided by the users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile has been saved for it. This is the sole purpose of sending the email address and it will not be used for any other purpose, but will be deleted afterwards.

Gravatar is used on the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR, since we use Gravatar to offer the authors of contributions and comments the opportunity to personalize their contributions with a profile picture.

Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&;status=Active).

By displaying the images, Gravatar learns the IP address of the user, as this is necessary for communication between a browser and an online service. Further information on the collection and use of data by Gravatar can be found in Automattic's data protection information: https://automattic.com/privacy/.

If users do not want an avatar linked to their Gravatar email address to appear in the comments, you should use an email address that is not stored with Gravatar to comment. We also point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if the user does not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.

15. Akismet Anti-Spam Check

Our online offering uses the "Akismet" service provided by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Use is based on our legitimate interests within the meaning of Article 6 (1) (f) GDPR. With the help of this service, comments from real people are distinguished from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored beyond this time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information about the browser used and the computer system and the time of the entry.

Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&;status=Active).

Further information on the collection and use of data by Akismet can be found in Automattic's data protection information: https://automattic.com/privacy/.

Users are welcome to use pseudonyms or not to enter their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a pity, but unfortunately we don't see any other alternatives that work just as effectively.

16. Collection of access data and log files

  1. On the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .
  2. Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

17. Online social media presence

  1. We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to be able to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
  2. Unless otherwise stated in our data protection declaration, we process user data if they communicate with us within social networks and platforms, e.g. write posts on our online presence or send us messages.

18. Cookies & Audience Measurement

  1. Cookies are pieces of information that are transmitted from our web server or web servers of third parties to the web browser of the user and stored there for later retrieval. Cookies can be small files or other types of information storage.
  2. We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online service and, for example, log out or close your browser.
  3. Users are informed about the use of cookies in the context of pseudonymous range measurement in the context of this data protection declaration.
  4. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
  5. You can opt out of the use of cookies, which are used for range measurement and advertising purposes, via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) contradict.

19.Google Analytics

[borlabs_cookie_opt_out tracking=”google-analytics”]

  1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use Google Analytics, a web analysis service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
  2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&;status=Active).
  3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.
  4. We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited website). websites are determined), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users and are not annoying.
  5. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
  6. The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the data generated by the cookie and related to their use of the online offer being collected by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
  7. You can find more information on data use by Google, setting and objection options on the Google websites: https://www.google.com/intl/de/policies/privacy/partners ("Use of data by Google when you use our partners' websites or apps"), https://policies.google.com/technologies/ads ("Use of data for advertising purposes"), https://adssettings.google.com/authenticated (“Manage information that Google uses to show you advertising”).

20. Google Re/Marketing Services

  1. We use the marketing and remarketing services (“Google Marketing Services” for short) on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO). ”) of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
  2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&;status=Active).
  3. The Google marketing services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially match their interests. If, for example, a user is shown ads for products that he was interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google marketing services are active are accessed, Google executes a code directly and so-called (re)marketing tags (invisible graphics or code, also known as “web referred to as “beacons”) integrated into the website. With their help, an individual cookie, ie a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file notes which websites the user visits, what content he is interested in and which offers he clicked on, as well as technical information on the browser and operating system, referring websites, visiting times and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases completely to a transferred to the Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google offers. The above information can also be combined by Google with such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed to him.
  4. User data is processed pseudonymously as part of Google Marketing Services. This means that Google does not store and process, for example, the name or e-mail address of the user, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.
  5. The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". This means that cookies cannot be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
  6. We can also use the "Google Optimizer" service. Google Optimizer allows us to understand the effects of various changes on a website (e.g. changes to the input fields, the design, etc.) as part of so-called “A/B testing”. For these test purposes, cookies are stored on the users' devices. Only pseudonymous user data is processed.
  7. We can also use the “Google Tag Manager” to integrate and manage Google analysis and marketing services on our website.
  8. For more information on how Google uses data for marketing purposes, see the overview page: https://policies.google.com/technologies/ads, Google's privacy policy is at https://policies.google.com/privacy available.
  9. If you wish to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: https://adssettings.google.com/authenticated.

21. Facebook, Custom Audiences and Facebook Marketing Services

[borlabs_cookie_opt_out tracking=”facebook-pixel”]

  1. Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
  2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&;status=Active).
  3. With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
  4. Furthermore, when using the Facebook pixel, we use the additional function "extended comparison" (here data such as telephone numbers, e-mail addresses or Facebook IDs of the users are used) to form target groups ("Custom Audiences" or "Look Alike Audiences") Facebook (encrypted) transmitted. Further information on “extended synchronization”: https://www.facebook.com/business/help/611774685654668).
  5. The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the display of Facebook ads in Facebook's data usage guidelines: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help area: https://www.facebook.com/business/help/651294705016616.
  6. You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set the types of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions on how to set usage-based advertising there: https://www.facebook.com/settings?tab=privacy. The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.
  7. To prevent the collection of your data using the Facebook pixel on our website, please click the following link: Facebook opt-out Note: If you click the link, an "opt-out" cookie will be stored on your device. If you delete the cookies in this browser, you must click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain on which the link was clicked.
  8. You can also use the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) contradict.

22. Facebook Social Plugins

  1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use social plugins ("plugins") of the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on a blue tile, the terms "Like", "I like" or a "thumbs up" sign ) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
  2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&;status=Active).
  3. If a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device, which integrates it into the online offer. User profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.
  4. By integrating the plugin, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is sent directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.
  5. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options for protecting the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.
  6. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=privacy or via the US site http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/. The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.Amazon partner program
  7. On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we are participants in the Amazon EU partner program, which was designed to provide a medium for websites by means of which the placement of advertisements and links to Amazon.de advertising reimbursement can be earned. Amazon uses cookies to be able to trace the origin of the orders. Among other things, Amazon can recognize that you have clicked on the partner link on this website.
  8. For more information on Amazon's use of data, see the company's privacy policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&;nodeId=3312401.

23. Newsletter

  1. With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to receive it and the procedures described.
  2. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Our newsletter also contains information about our products, offers, promotions and our company.
  3. Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
  4. Shipping service provider: The newsletter is sent by KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd's Bush Road, London W6 7NJ, United Kingdom, hereinafter referred to as "shipping service provider". You can view the data protection regulations of the shipping service provider here: https://www.klick-tipp.com/datenschutz.
  5. Furthermore, according to its own information, the shipping service provider can use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for technical optimization of the shipping and the presentation of the newsletter or for statistical purposes in order to determine which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
  6. Registration data: In order to register for the newsletter, it is sufficient if you enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.
  7. Success measurement - The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from the server of the shipping service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
  8. The dispatch of the newsletter and the measurement of success are based on the consent of the recipient in accordance with Article 6 Paragraph 1 Letter a, Article 7 GDPR in conjunction with Article 7 Paragraph 2 No. 3 UWG or on the basis of the legal permission in accordance with Article 7 para. 3 UWG.
  9. The registration process is logged on the basis of our legitimate interests in accordance with Article 6 (1) (f) GDPR and serves as proof of consent to receive the newsletter.
  10. Termination/Revocation – You can terminate the receipt of our newsletter at any time, ie revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. If the users have only registered for the newsletter and canceled this registration, their personal data will be deleted.

24. Integration of Third-Party Services and Content

  1. We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit Integrate services such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information about the browser and operating system, referring websites, visiting times and other information on the use of our online offer, and can also be linked to such information from other sources.
  2. The following presentation offers an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities to object (so-called opt-out):
  • If our customers use third-party payment services (e.g. PayPal or Sofortüberweisung), the terms and conditions and data protection notices of the respective third-party providers, which can be called up within the respective websites or transaction applications, apply.
  • External fonts from Google, LLC., https://www.google.com/fonts ("Google Fonts"). The Google Fonts are integrated by calling up a server at Google (usually in the USA). Data protection: https://policies.google.com/privacy, opt out: https://adssettings.google.com/authenticated.
  • Maps provided by the third-party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
  • Videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection: https://policies.google.com/privacy, opt out: https://adssettings.google.com/authenticated.
  • Functions of the Google+ service are integrated within our online offer. These functions are offered by the third-party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you are logged into your Google+ account, you can click on the Google+ button to link the content of our pages to your Google+ profile. This allows Google to associate your visit to our site with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Google+. Data protection: https://policies.google.com/privacy, opt out: https://adssettings.google.com/authenticated.
  • Functions of the Instagram service are integrated within our online offer. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can click on the Instagram button to link the content of our pages to your Instagram profile. This allows Instagram to associate your visit to our site with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or how it is used by Instagram. Data protection: http://instagram.com/about/legal/privacy/.
  • Within our online offer, we use the marketing functions (so-called "LinkedIn Insight Tag") of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages that contains LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. With the help of the LinkedIn Insight Tag, we can analyze the success of our campaigns within LinkedIn or determine target groups for them based on the interaction of users with our online offer. If you are registered with LinkedIn, it is possible for LinkedIn to assign your interaction with our online offering to your user account. Even if you click on LinkedIn's "Recommend" button and are logged into your LinkedIn account, LinkedIn is able to assign your visit to our website to you and your user account. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&;status=Active). Data protection: https://www.linkedin.com/legal/privacy-policy, opt out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • We use social plugins from the Pinterest social network operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest"). If you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, how you use Pinterest and cookies. Data protection: https://about.pinterest.com/de/privacy-policy.
  • Within our online offer, functions of the service or the Twitter platform can be integrated (hereinafter referred to as "Twitter"). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the display of our posts within Twitter within our online offer, the link to our profile on Twitter and the opportunity to interact with the posts and functions of Twitter, as well as measuring whether users have read the advertisements we have placed on Twitter reach our online offer (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&;status=Active). Data protection: https://twitter.com/de/privacy, opt out: https://twitter.com/personalization.
  • We use social plugins from the Tumblr social network operated by Tumblr, Inc. located at 35 East 21st Street, 10E, New York, NY 10010, USA ("Tumblr"). When you access a page that contains such a plugin, your browser establishes a direct connection to the Tumblr servers. The plugin transmits log data to the Tumblr server in the USA. This log information may include your IP address, the address of visited websites that also contain Tumblr features, browser type and settings, date and time of the request, how you use Tumblr, and cookies. Data protection: https://www.tumblr.com/policy/en/privacy.
  • We use functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time one of our pages containing Xing functions is called up, a connection to the Xing servers is established. To our knowledge, no personal data is stored. In particular, no IP addresses are stored or usage behavior is evaluated. Data protection: https://www.xing.com/app/share?op=data_protection.
  • Web analysis and optimization using the Hotjar service, the third-party provider Hotjar Ltd., Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. With Hotjar, movements on the websites on which Hotjar is used can be traced (so-called heat maps). For example, you can see how far users scroll and which buttons they click how often. Technical data such as the selected language, system, screen resolution and browser type are also recorded. Here, user profiles can be created, at least temporarily, during the visit to our website. Furthermore, with the help of Hotjar it is also possible to obtain feedback directly from the users of the website. In this way, we obtain valuable information in order to make our websites even faster and more customer-friendly. Data protection: https://www.hotjar.com/privacy. Opt out: https://www.hotjar.com/opt-out.
  • External code of the JavaScript framework “jQuery”, provided by the third-party jQuery Foundation, https://jquery.org.
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