{"id":5,"date":"2017-03-07T11:32:42","date_gmt":"2017-03-07T10:32:42","guid":{"rendered":"https:\/\/www.iqh-institut.de\/?page_id=5"},"modified":"2025-07-03T14:13:49","modified_gmt":"2025-07-03T12:13:49","slug":"datenschutzerklaerung","status":"publish","type":"page","link":"https:\/\/www.iqh-institut.de\/sk\/datenschutzerklaerung\/","title":{"rendered":"Ochrana d\u00e1t"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Aktu\u00e1lne nastavenia s\u00faborov cookie<\/strong> (Svoje nastavenia m\u00f4\u017eete kedyko\u013evek zmeni\u0165 tu):<\/p>\n<p>[borlabs_cookie]<\/p>\n<p>&nbsp;<\/p>\n<p>Toto vyhl\u00e1senie o ochrane \u00fadajov objas\u0148uje druh, rozsah a \u00fa\u010del spracovania osobn\u00fdch \u00fadajov (\u010falej len \u201e\u00fadaje\u201c) v r\u00e1mci na\u0161ej online ponuky a s \u0148ou spojen\u00fdch webov\u00fdch str\u00e1nok, funkci\u00ed a obsahu, ako aj extern\u00fdch online prezent\u00e1ci\u00ed, ako je napr. profil na soci\u00e1lnej sieti. (\u010falej spolo\u010dne len ako \u201eonline ponuka\u201c). \u010co sa t\u00fdka pou\u017eit\u00fdch pojmov, ako s\u00fa \u201eosobn\u00e9 \u00fadaje\u201c alebo ich \u201espracovanie\u201c, odkazujeme na defin\u00edcie v \u010dl\u00e1nku 4 v\u0161eobecn\u00e9ho nariadenia o ochrane \u00fadajov (GDPR).<\/p>\n<p><b>Zodpovedn\u00fd:<\/b><\/p>\n<ul>\n<li>N\u00e1zov\/Spolo\u010dnos\u0165: In\u0161tit\u00fat pre kvalitu a inov\u00e1cie v dom\u00e1cej starostlivosti gGmbH (IQH)<\/li>\n<li>Paul-Langen-Str. 46, 53229 Bonn<\/li>\n<li>Obchodn\u00fd register\/\u010d\u00edslo: HRB 29776<\/li>\n<li>V\u00fdkonn\u00fd riadite\u013e: Frederic Seebohm: verwaltung@iqh-institut.de<\/li>\n<li>E-mailov\u00e1 adresa: info@iqh-institut.de<\/li>\n<\/ul>\n<p><b>Typy spracov\u00e1van\u00fdch \u00fadajov:<\/b><\/p>\n<p>\u2610 \u00dadaje o z\u00e1sob\u00e1ch (napr. men\u00e1, adresy).<\/p>\n<p>\u2610 Kontaktn\u00e9 inform\u00e1cie (napr. e-mail, telef\u00f3nne \u010d\u00edsla).<\/p>\n<p>\u2610 \u00dadaje o obsahu (napr. textov\u00fd vstup, fotografie, vide\u00e1).<\/p>\n<p>\u2610 \u00dadaje o zmluve (napr. predmet zmluvy, term\u00edn, kateg\u00f3ria z\u00e1kazn\u00edka).<\/p>\n<p>\u2610 Platobn\u00e9 \u00fadaje (napr. bankov\u00e9 \u00fadaje, hist\u00f3ria platieb).<\/p>\n<p>\u2610 \u00dadaje o pou\u017e\u00edvan\u00ed (napr. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1ujem o obsah, \u010dasy pr\u00edstupu).<\/p>\n<p>\u2610 Meta\/komunika\u010dn\u00e9 \u00fadaje (napr. inform\u00e1cie o zariaden\u00ed, IP adresy).<\/p>\n<p><b>Spracovanie osobitn\u00fdch kateg\u00f3ri\u00ed \u00fadajov (\u010dl\u00e1nok 9 ods. 1 GDPR):<\/b><\/p>\n<p>\u2610 V z\u00e1sade sa nesprac\u00favaj\u00fa \u017eiadne \u0161peci\u00e1lne kateg\u00f3rie \u00fadajov, pokia\u013e ich nesprac\u00fava pou\u017e\u00edvate\u013e, napr. zadan\u00e9 do online formul\u00e1rov.<\/p>\n<p><b>Kateg\u00f3rie os\u00f4b dotknut\u00fdch sprac\u00favan\u00edm:<\/b><\/p>\n<p>\u2610 Z\u00e1kazn\u00edci \/ potenci\u00e1lni z\u00e1kazn\u00edci \/ dod\u00e1vatelia.<\/p>\n<p>\u2610 N\u00e1v\u0161tevn\u00edci a pou\u017e\u00edvatelia online ponuky.<\/p>\n<p>V nasleduj\u00facom texte budeme dotknut\u00e9 osoby ozna\u010dova\u0165 aj ako \u201epou\u017e\u00edvatelia\u201c.<\/p>\n<p><b>\u00da\u010del spracovania:<\/b><\/p>\n<p>\u2610 Poskytovanie online ponuky, jej obsahu a funkci\u00ed.<\/p>\n<p>\u2610 Poskytovanie zmluvn\u00fdch slu\u017eieb, servisu a starostlivosti o z\u00e1kazn\u00edkov.<\/p>\n<p>\u2610 Odpovedanie na \u017eiadosti o kontakt a komunik\u00e1cia s pou\u017e\u00edvate\u013emi.<\/p>\n<p>\u2610 Marketing, reklama a prieskum trhu.<\/p>\n<p>\u2610 Bezpe\u010dnostn\u00e9 opatrenia.<\/p>\n<p><b>Stav: 22.05.2018<\/b><\/p>\n<p><b>1. Pr\u00edslu\u0161n\u00e9 pr\u00e1vne z\u00e1klady<\/b><\/p>\n<p>V s\u00falade s \u010dl\u00e1nkom 13 GDPR v\u00e1s budeme informova\u0165 o pr\u00e1vnom z\u00e1klade n\u00e1\u0161ho spracovania \u00fadajov. Ak pr\u00e1vny z\u00e1klad nie je uveden\u00fd vo vyhl\u00e1sen\u00ed o ochrane \u00fadajov, plat\u00ed toto: Pr\u00e1vnym z\u00e1kladom na z\u00edskanie s\u00fahlasu je \u010dl\u00e1nok 6 ods. 1 p\u00edsm. a) a \u010dl\u00e1nok 6 ods. 1 p\u00edsm. b) GDPR, z\u00e1kon z\u00e1kladom sprac\u00favania na splnenie na\u0161ich z\u00e1konn\u00fdch povinnost\u00ed je \u010dl\u00e1nok 6 ods. 1 p\u00edsm. c) GDPR a pr\u00e1vnym z\u00e1kladom sprac\u00favania na ochranu na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov je \u010dl\u00e1nok 6 ods. 1 p\u00edsm. V pr\u00edpade, \u017ee si sprac\u00favanie osobn\u00fdch \u00fadajov vy\u017eaduj\u00fa \u017eivotn\u00e9 z\u00e1ujmy dotknutej osoby alebo inej fyzickej osoby, ako pr\u00e1vny z\u00e1klad sl\u00fa\u017ei \u010dl\u00e1nok 6 odsek 1 p\u00edsmeno d GDPR.<\/p>\n<p><b>2. Zmeny a aktualiz\u00e1cie Z\u00e1sad ochrany osobn\u00fdch \u00fadajov<\/b><\/p>\n<p>\u017diadame v\u00e1s, aby ste sa pravidelne informovali o obsahu n\u00e1\u0161ho vyhl\u00e1senia o ochrane \u00fadajov. Vyhl\u00e1senie o ochrane \u00fadajov prisp\u00f4sob\u00edme hne\u010f, ako to bud\u00fa potrebn\u00e9 zmeny v spracovan\u00ed \u00fadajov, ktor\u00e9 vykon\u00e1vame. Budeme v\u00e1s informova\u0165 hne\u010f, ako si zmeny vy\u017eiadaj\u00fa va\u0161u s\u00fa\u010dinnos\u0165 (napr. s\u00fahlas) alebo in\u00e9 individu\u00e1lne ozn\u00e1menie.<\/p>\n<p><b><\/b><b>3. Bezpe\u010dnostn\u00e9 opatrenia<\/b><\/p>\n<ol>\n<li>V s\u00falade s \u010dl. 32 GDPR prij\u00edmame vhodn\u00e9 technick\u00e9 opatrenia, ber\u00fac do \u00favahy s\u00fa\u010dasn\u00fd stav techniky, n\u00e1klady na implement\u00e1ciu a druh, rozsah, okolnosti a \u00fa\u010dely spracovania, ako aj r\u00f4znu pravdepodobnos\u0165 v\u00fdskytu a z\u00e1va\u017enos\u0165 riziko pre pr\u00e1va a slobody fyzick\u00fdch os\u00f4b a organiza\u010dn\u00e9 opatrenia na zabezpe\u010denie \u00farovne ochrany primeranej riziku; Opatrenia zah\u0155\u0148aj\u00fa najm\u00e4 zabezpe\u010denie d\u00f4vernosti, integrity a dostupnosti \u00fadajov kontrolou fyzick\u00e9ho pr\u00edstupu k \u00fadajom, ako aj pr\u00edstupu, vstupu, prenosu, zabezpe\u010denia dostupnosti a ich oddelenia. Okrem toho sme zaviedli postupy, ktor\u00e9 zais\u0165uj\u00fa uplat\u0148ovanie pr\u00e1v dotknut\u00fdch os\u00f4b, vymazanie \u00fadajov a reakciu na \u00fadaje, ak s\u00fa \u00fadaje ohrozen\u00e9. Okrem toho u\u017e pri v\u00fdvoji alebo v\u00fdbere hardv\u00e9ru, softv\u00e9ru a procesov zoh\u013ead\u0148ujeme ochranu osobn\u00fdch \u00fadajov v s\u00falade so z\u00e1sadou ochrany \u00fadajov prostredn\u00edctvom n\u00e1vrhu technol\u00f3gie a prostredn\u00edctvom predvolen\u00fdch nastaven\u00ed, ktor\u00e9 s\u00fa priazniv\u00e9 pre ochranu \u00fadajov (\u010dl\u00e1nok 25 GDPR).<\/li>\n<li>Medzi bezpe\u010dnostn\u00e9 opatrenia patr\u00ed najm\u00e4 \u0161ifrovan\u00fd prenos \u00fadajov medzi va\u0161\u00edm prehliada\u010dom a na\u0161\u00edm serverom.<\/li>\n<\/ol>\n<p><b><\/b><b>4. Spolupr\u00e1ca so spracovate\u013emi a tret\u00edmi stranami<\/b><\/p>\n<ol>\n<li>Ak v r\u00e1mci n\u00e1\u0161ho spracovania spr\u00edstupn\u00edme \u00fadaje in\u00fdm osob\u00e1m a spolo\u010dnostiam (spracovate\u013eom zml\u00fav alebo tret\u00edm stran\u00e1m), prenesieme ich alebo im inak poskytneme pr\u00edstup k \u00fadajom, deje sa tak len na z\u00e1klade z\u00e1konn\u00e9ho povolenia (napr. \u00fadaje sa odovzd\u00e1vaj\u00fa tret\u00edm stran\u00e1m, ako poskytovate\u013eom platobn\u00fdch slu\u017eieb, pod\u013ea \u010dl. 6 ods. 1 p\u00edsm. b GDPR sa vy\u017eaduje na plnenie zmluvy), udelili ste s\u00fahlas, stanovuje to z\u00e1konn\u00e1 povinnos\u0165 alebo na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov (napr. pri pou\u017e\u00edvan\u00ed agentov, webov\u00fdch hostite\u013eov at\u010f.).<\/li>\n<li>Ak pover\u00edme tretie strany spracovan\u00edm \u00fadajov na z\u00e1klade takzvanej \u201ezmluvy o spracovan\u00ed objedn\u00e1vky\u201c, deje sa tak na z\u00e1klade \u010dl. 28 DSGVO<\/li>\n<\/ol>\n<p><b>5. Prevody do tret\u00edch kraj\u00edn<\/b><\/p>\n<p>Ak sprac\u00favame \u00fadaje v tretej krajine (t. j. mimo Eur\u00f3pskej \u00fanie (E\u00da) alebo Eur\u00f3pskeho hospod\u00e1rskeho priestoru (EHP)) alebo sa tak deje v r\u00e1mci vyu\u017e\u00edvania slu\u017eieb tret\u00edch str\u00e1n alebo spr\u00edstupnenia \u010di prenosu \u00fadajov tret\u00edm stran\u00e1m, prebieha len vtedy, ak ide o plnenie na\u0161ich (pred)zmluvn\u00fdch povinnost\u00ed, na z\u00e1klade v\u00e1\u0161ho s\u00fahlasu, na z\u00e1klade z\u00e1konnej povinnosti alebo na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov. Na z\u00e1klade z\u00e1konn\u00fdch alebo zmluvn\u00fdch povolen\u00ed sprac\u00favame alebo nech\u00e1vame sprac\u00fava\u0165 \u00fadaje v tretej krajine len vtedy, ak s\u00fa splnen\u00e9 osobitn\u00e9 po\u017eiadavky \u010dl\u00e1nku 44 a nasleduj\u00facich GDPR. To znamen\u00e1, \u017ee k spracovaniu doch\u00e1dza napr\u00edklad na z\u00e1klade \u0161peci\u00e1lnych z\u00e1ruk, ako je napr\u00edklad ofici\u00e1lne uznan\u00e9 ur\u010denie \u00farovne ochrany \u00fadajov zodpovedaj\u00facej \u00farovni E\u00da (napr. pre USA prostredn\u00edctvom \u201ePrivacy Shield\u201c) alebo dodr\u017eiavanie ofici\u00e1lne uznan\u00e9 osobitn\u00e9 zmluvn\u00e9 z\u00e1v\u00e4zky (tzv. \u201e\u0161tandardn\u00e9 zmluvn\u00e9 dolo\u017eky\u201c).<\/p>\n<p><b>6. Pr\u00e1va dotknut\u00fdch os\u00f4b<\/b><\/p>\n<ol>\n<li>M\u00e1te pr\u00e1vo po\u017eiada\u0165 o potvrdenie, \u010di sa predmetn\u00e9 \u00fadaje sprac\u00favaj\u00fa a po\u017eadova\u0165 inform\u00e1cie o t\u00fdchto \u00fadajoch, ako aj \u010fal\u0161ie inform\u00e1cie a k\u00f3piu \u00fadajov v s\u00falade s \u010dl\u00e1nkom 15 GDPR.<\/li>\n<li>Pod\u013ea toho m\u00e1te. \u010cl\u00e1nok 16 DSGVO pr\u00e1vo po\u017eadova\u0165 doplnenie \u00fadajov, ktor\u00e9 sa v\u00e1s t\u00fdkaj\u00fa, alebo opravu nespr\u00e1vnych \u00fadajov, ktor\u00e9 sa v\u00e1s t\u00fdkaj\u00fa.<\/li>\n<li>V s\u00falade s \u010dl\u00e1nkom 17 GDPR m\u00e1te pr\u00e1vo po\u017eadova\u0165 okam\u017eit\u00e9 vymazanie predmetn\u00fdch \u00fadajov, pr\u00edpadne v s\u00falade s \u010dl\u00e1nkom 18 GDPR po\u017eadova\u0165 obmedzenie sprac\u00favania \u00fadajov.<\/li>\n<li>M\u00e1te pr\u00e1vo po\u017eiada\u0165, aby ste dostali \u00fadaje, ktor\u00e9 ste n\u00e1m poskytli v s\u00falade s \u010dl\u00e1nkom 20 GDPR, a po\u017eiada\u0165 o ich prenos \u010fal\u0161\u00edm zodpovedn\u00fdm stran\u00e1m.<\/li>\n<li>V s\u00falade s \u010dl\u00e1nkom 77 GDPR m\u00e1te tie\u017e pr\u00e1vo poda\u0165 s\u0165a\u017enos\u0165 pr\u00edslu\u0161n\u00e9mu dozorn\u00e9mu org\u00e1nu.<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p><b><\/b><b>7. Pr\u00e1vo na odst\u00fapenie od zmluvy<\/b><\/p>\n<p>M\u00e1te pr\u00e1vo odvola\u0165 svoj s\u00fahlas v s\u00falade s \u010dl\u00e1nkom 7 ods. 3 GDPR s \u00fa\u010dinnos\u0165ou do bud\u00facnosti.<\/p>\n<p><b><\/b><b>8. Pr\u00e1vo namieta\u0165<\/b><\/p>\n<p>Proti bud\u00facemu spracovaniu \u00fadajov, ktor\u00e9 sa v\u00e1s t\u00fdkaj\u00fa, m\u00f4\u017eete kedyko\u013evek namieta\u0165 v s\u00falade s \u010dl\u00e1nkom 21 GDPR. N\u00e1mietku mo\u017eno uplatni\u0165 najm\u00e4 proti spracovaniu na \u00fa\u010dely priamej reklamy.<\/p>\n<p><b><\/b><b>9. S\u00fabory cookie a pr\u00e1vo vznies\u0165 n\u00e1mietku proti priamej po\u0161te<\/b><\/p>\n<p>Pou\u017e\u00edvame do\u010dasn\u00e9 a trval\u00e9 cookies, teda mal\u00e9 s\u00fabory, ktor\u00e9 s\u00fa ulo\u017een\u00e9 na zariaden\u00ed u\u017e\u00edvate\u013ea (vysvetlenie pojmu a funkcie n\u00e1jdete v poslednej \u010dasti tohto vyhl\u00e1senia o ochrane \u00fadajov). Niektor\u00e9 z cookies sa pou\u017e\u00edvaj\u00fa na zabezpe\u010denie alebo s\u00fa potrebn\u00e9 na fungovanie na\u0161ej online ponuky (napr. na prezent\u00e1ciu webovej str\u00e1nky) alebo na ulo\u017eenie u\u017e\u00edvate\u013esk\u00e9ho rozhodnutia pri potvrden\u00ed bannera cookies. Okrem toho my alebo na\u0161i technologick\u00ed partneri pou\u017e\u00edvame cookies na meranie dosahu a marketingov\u00e9 \u00fa\u010dely, o ktor\u00fdch s\u00fa u\u017e\u00edvatelia informovan\u00ed v r\u00e1mci vyhl\u00e1senia o ochrane \u00fadajov.<\/p>\n<p>V\u0161eobecn\u00fa n\u00e1mietku proti pou\u017e\u00edvaniu s\u00faborov cookie na \u00fa\u010dely online marketingu mo\u017eno vznies\u0165 v s\u00favislosti s ve\u013ek\u00fdm po\u010dtom slu\u017eieb, najm\u00e4 v pr\u00edpade sledovania, prostredn\u00edctvom webovej str\u00e1nky v USA <a href=\"http:\/\/www.aboutads.info\/choices\/\" class=\"broken_link\" rel=\"nofollow\">http:\/\/www.aboutads.info\/choices\/<\/a> alebo zo strany E\u00da <a href=\"http:\/\/www.youronlinechoices.com\/\">http:\/\/www.youronlinechoices.com\/<\/a> by\u0165 vysvetlen\u00e9. \u010ealej je mo\u017en\u00e9 ukladanie cookies dosiahnu\u0165 ich vypnut\u00edm v nastaveniach prehliada\u010da. Upozor\u0148ujeme, \u017ee v tomto pr\u00edpade nie je mo\u017en\u00e9 vyu\u017ei\u0165 v\u0161etky funkcie tejto online ponuky.<\/p>\n<p><b><\/b><b>10. Vymazanie \u00fadajov<\/b><\/p>\n<ol>\n<li>Nami spracov\u00e1van\u00e9 \u00fadaje bud\u00fa vymazan\u00e9 alebo ich spracovanie obmedzen\u00e9 v s\u00falade s \u010dl.17 a 18 GDPR. Pokia\u013e to nie je v\u00fdslovne uveden\u00e9 v tomto vyhl\u00e1sen\u00ed o ochrane \u00fadajov, nami ulo\u017een\u00e9 \u00fadaje sa vyma\u017e\u00fa, len \u010do u\u017e nebud\u00fa potrebn\u00e9 na zam\u00fd\u0161\u013ean\u00fd \u00fa\u010del a vymazanie nie je v rozpore so \u017eiadnymi z\u00e1konn\u00fdmi po\u017eiadavkami na uchov\u00e1vanie. Ak \u00fadaje nebud\u00fa vymazan\u00e9, preto\u017ee s\u00fa potrebn\u00e9 na in\u00e9 a z\u00e1konom pr\u00edpustn\u00e9 \u00fa\u010dely, ich spracovanie bude obmedzen\u00e9. To znamen\u00e1, \u017ee \u00fadaje bud\u00fa zablokovan\u00e9 a nebud\u00fa spracovan\u00e9 na in\u00e9 \u00fa\u010dely. T\u00fdka sa to napr\u00edklad \u00fadajov, ktor\u00e9 sa musia uchov\u00e1va\u0165 z obchodn\u00fdch alebo da\u0148ov\u00fdch d\u00f4vodov.<\/li>\n<li>Skladovanie sa pod\u013ea z\u00e1konn\u00fdch po\u017eiadaviek vykon\u00e1va najm\u00e4 6 rokov v s\u00falade s \u00a7 257 ods. 1 HGB (knihy, invent\u00e1re, otv\u00e1racie s\u00favahy, ro\u010dn\u00e9 \u00fa\u010dtovn\u00e9 z\u00e1vierky, obchodn\u00e9 listy, \u00fa\u010dtovn\u00e9 doklady a pod.) a 10 rokov v pod\u013ea \u00a7 147 ods. 1 AO (knihy, z\u00e1znamy, spr\u00e1vy o hospod\u00e1ren\u00ed, \u00fa\u010dtovn\u00e9 doklady, obchodn\u00e9 a obchodn\u00e9 listy, da\u0148ov\u00e9 doklady a pod.).<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p><b><\/b><b>11. Poskytovanie zmluvn\u00fdch slu\u017eieb<\/b><\/p>\n<ol>\n<li>\u00dadaje o invent\u00e1ri (napr. men\u00e1 a adresy, ako aj kontaktn\u00e9 \u00fadaje pou\u017e\u00edvate\u013eov), zmluvn\u00e9 \u00fadaje (napr. pou\u017eit\u00e9 slu\u017eby, men\u00e1 kontaktn\u00fdch os\u00f4b, platobn\u00e9 \u00fadaje) sprac\u00favame na \u00fa\u010dely plnenia na\u0161ich zmluvn\u00fdch z\u00e1v\u00e4zkov a slu\u017eieb v s\u00falade s \u010dl\u00e1nkom 6 ods. lit b. GDPR. Pre uzavretie zmluvy s\u00fa potrebn\u00e9 \u00fadaje ozna\u010den\u00e9 v online formul\u00e1roch ako povinn\u00e9.<\/li>\n<li>Pou\u017e\u00edvatelia si m\u00f4\u017eu volite\u013ene vytvori\u0165 pou\u017e\u00edvate\u013esk\u00fd \u00fa\u010det, najm\u00e4 t\u00fdm, \u017ee bud\u00fa m\u00f4c\u0165 prezera\u0165 svoje objedn\u00e1vky. V r\u00e1mci registr\u00e1cie s\u00fa pou\u017e\u00edvate\u013eom ozn\u00e1men\u00e9 po\u017eadovan\u00e9 povinn\u00e9 \u00fadaje. Pou\u017e\u00edvate\u013esk\u00e9 \u00fa\u010dty nie s\u00fa verejn\u00e9 a vyh\u013ead\u00e1va\u010de ich nem\u00f4\u017eu indexova\u0165. Ak pou\u017e\u00edvatelia ukon\u010dili svoj pou\u017e\u00edvate\u013esk\u00fd \u00fa\u010det, ich \u00fadaje t\u00fdkaj\u00face sa pou\u017e\u00edvate\u013esk\u00e9ho \u00fa\u010dtu bud\u00fa vymazan\u00e9, pri\u010dom ich uchov\u00e1vanie je nevyhnutn\u00e9 z obchodn\u00fdch alebo da\u0148ov\u00fdch d\u00f4vodov v s\u00falade s \u010dl\u00e1nkom 6 ods. 1 p\u00edsm. c) GDPR. Je povinnos\u0165ou u\u017e\u00edvate\u013ea z\u00e1lohova\u0165 si svoje d\u00e1ta pred skon\u010den\u00edm zmluvy v pr\u00edpade jej ukon\u010denia. Sme opr\u00e1vnen\u00ed nen\u00e1vratne vymaza\u0165 v\u0161etky \u00fadaje pou\u017e\u00edvate\u013ea ulo\u017een\u00e9 po\u010das trvania zmluvy.<\/li>\n<li>V r\u00e1mci registr\u00e1cie a obnoven\u00fdch registr\u00e1ci\u00ed ako aj vyu\u017e\u00edvania na\u0161ich online slu\u017eieb uklad\u00e1me IP adresu a \u010das pr\u00edslu\u0161nej u\u017e\u00edvate\u013eskej akcie. Ukladanie prebieha na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov, ako aj ochrany u\u017e\u00edvate\u013ea pred zneu\u017eit\u00edm a in\u00fdm neopr\u00e1vnen\u00fdm pou\u017eit\u00edm. Tieto \u00fadaje sa v z\u00e1sade nepost\u00fapia tret\u00edm stran\u00e1m, pokia\u013e to nie je nevyhnutn\u00e9 na uplatnenie na\u0161ich n\u00e1rokov alebo ak neexistuje z\u00e1konn\u00e1 povinnos\u0165 tak urobi\u0165 v s\u00falade s \u010dl\u00e1nkom 6 ods. 1 p\u00edsm. c) GDPR.<\/li>\n<li>\u00dadaje o pou\u017e\u00edvan\u00ed (napr. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky na\u0161ej online ponuky, z\u00e1ujem o na\u0161e produkty) a \u00fadaje o obsahu (napr. z\u00e1znamy v kontaktnom formul\u00e1ri alebo pou\u017e\u00edvate\u013eskom profile) sprac\u00favame na reklamn\u00e9 \u00fa\u010dely v pou\u017e\u00edvate\u013eskom profile, napr\u00edklad na zobrazenie inform\u00e1ci\u00ed o produkte pou\u017e\u00edvate\u013ea na z\u00e1klade na slu\u017eby, ktor\u00e9 predt\u00fdm vyu\u017e\u00edvali.<\/li>\n<li>Vymazanie sa uskuto\u010dn\u00ed po uplynut\u00ed z\u00e1konnej z\u00e1ruky a porovnate\u013en\u00fdch z\u00e1v\u00e4zkov, nutnos\u0165 uchov\u00e1vania \u00fadajov sa kontroluje ka\u017ed\u00e9 tri roky; pri z\u00e1konn\u00fdch archiva\u010dn\u00fdch povinnostiach doch\u00e1dza k v\u00fdmazu po ich uplynut\u00ed (z\u00e1nik obchodno-pr\u00e1vnej (6 rokov) a da\u0148ovo-pr\u00e1vnej (10 rokov) ukladacej povinnosti); Inform\u00e1cie v z\u00e1kazn\u00edckom \u00fa\u010dte zost\u00e1vaj\u00fa, k\u00fdm nebud\u00fa vymazan\u00e9.<\/li>\n<\/ol>\n<p><b><\/b><b>12. Kontakt<\/b><\/p>\n<ol>\n<li>Pri kontaktovan\u00ed n\u00e1s (prostredn\u00edctvom kontaktn\u00e9ho formul\u00e1ra alebo e-mailu) bud\u00fa inform\u00e1cie poskytnut\u00e9 pou\u017e\u00edvate\u013eom spracovan\u00e9 na spracovanie \u017eiadosti o kontakt a jej spracovanie v s\u00falade s \u010dl\u00e1nkom 6 ods. 1 p\u00edsm. b) GDPR.<\/li>\n<li>Pou\u017e\u00edvate\u013esk\u00e9 inform\u00e1cie m\u00f4\u017eu by\u0165 ulo\u017een\u00e9 v na\u0161om syst\u00e9me riadenia vz\u0165ahov so z\u00e1kazn\u00edkmi (\u201eCRM System\u201c) alebo v porovnate\u013enej organiz\u00e1cii.<\/li>\n<li>CRM syst\u00e9m \u201eHelpdesk\u201c od poskytovate\u013ea Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, USA pou\u017e\u00edvame na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov (efekt\u00edvne a r\u00fdchle spracovanie dopytov pou\u017e\u00edvate\u013eov). Za t\u00fdmto \u00fa\u010delom sme uzatvorili zmluvu so spolo\u010dnos\u0165ou Help Scout s takzvan\u00fdmi \u0161tandardn\u00fdmi zmluvn\u00fdmi dolo\u017ekami, v ktor\u00fdch sa Help Scout zav\u00e4zuje spracov\u00e1va\u0165 pou\u017e\u00edvate\u013esk\u00e9 \u00fadaje iba v s\u00falade s na\u0161imi pokynmi a dodr\u017eiava\u0165 \u0161tandardy ochrany \u00fadajov E\u00da. Help Scout je tie\u017e certifikovan\u00fd pod\u013ea dohody Privacy Shield a pon\u00faka tak dodato\u010dn\u00fa z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho pr\u00e1va na ochranu \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000KzX1AAK&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000KzX1AAK&amp;;status=Active<\/a>).<\/li>\n<li>\u017diadosti vyma\u017eeme, ak u\u017e nie s\u00fa potrebn\u00e9. Nevyhnutnos\u0165 prehodnocujeme ka\u017ed\u00e9 dva roky; Dopyty z\u00e1kazn\u00edkov, ktor\u00ed maj\u00fa z\u00e1kazn\u00edcky \u00fa\u010det trvalo uklad\u00e1me a na vymazanie odkazujeme na inform\u00e1cie o z\u00e1kazn\u00edckom \u00fa\u010dte. V pr\u00edpade z\u00e1konn\u00fdch archiva\u010dn\u00fdch povinnost\u00ed doch\u00e1dza k v\u00fdmazu po ich uplynut\u00ed (koniec obchodnopr\u00e1vnej (6 rokov) a da\u0148ovo-pr\u00e1vnej (10 rokov) ukladacej povinnosti).<\/li>\n<\/ol>\n<p><b><\/b><b>13. Koment\u00e1re a pr\u00edspevky<\/b><\/p>\n<ol>\n<li>Ak pou\u017e\u00edvatelia zanechaj\u00fa koment\u00e1re alebo in\u00e9 pr\u00edspevky, ich IP adresy s\u00fa ulo\u017een\u00e9 po dobu 7 dn\u00ed na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov v zmysle \u010dl\u00e1nku 6 ods. 1 p\u00edsm. f) GDPR.<\/li>\n<li>Je to pre na\u0161u bezpe\u010dnos\u0165, ak niekto zanech\u00e1 v koment\u00e1roch a pr\u00edspevkoch nez\u00e1konn\u00fd obsah (ur\u00e1\u017eky, zak\u00e1zan\u00e1 politick\u00e1 propaganda at\u010f.). V tomto pr\u00edpade m\u00f4\u017eeme by\u0165 za koment\u00e1r alebo pr\u00edspevok trestne st\u00edhan\u00ed a zauj\u00edma n\u00e1s teda toto\u017enos\u0165 autora.<\/li>\n<\/ol>\n<p><b><\/b><b>14. Na\u010d\u00edtanie profilov\u00e9ho obr\u00e1zku Gravatar<\/b><\/p>\n<p>Slu\u017ebu Gravatar od Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA vyu\u017e\u00edvame v r\u00e1mci na\u0161ej online ponuky a najm\u00e4 na blogu.<\/p>\n<p>Gravatar je slu\u017eba, kde sa pou\u017e\u00edvatelia m\u00f4\u017eu zaregistrova\u0165 a uklada\u0165 profilov\u00e9 obr\u00e1zky a svoje e-mailov\u00e9 adresy. Ak pou\u017e\u00edvatelia zanechaj\u00fa pr\u00edspevky alebo koment\u00e1re s pr\u00edslu\u0161nou e-mailovou adresou na in\u00fdch online prezent\u00e1ci\u00e1ch (najm\u00e4 v blogoch), ich profilov\u00e9 obr\u00e1zky sa m\u00f4\u017eu zobrazi\u0165 ved\u013ea pr\u00edspevkov alebo koment\u00e1rov. Na tento \u00fa\u010del sa e-mailov\u00e1 adresa poskytnut\u00e1 pou\u017e\u00edvate\u013emi prenesie do Gravataru v za\u0161ifrovanej forme, aby bolo mo\u017en\u00e9 skontrolova\u0165, \u010di bol pre \u0148u ulo\u017een\u00fd profil. Toto je jedin\u00fd \u00fa\u010del odoslania e-mailovej adresy a nebude pou\u017eit\u00e1 na \u017eiadny in\u00fd \u00fa\u010del, ale bude n\u00e1sledne vymazan\u00e1.<\/p>\n<p>Gravatar sa pou\u017e\u00edva na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov v zmysle \u010dl\u00e1nku 6 (1) (f) GDPR, ke\u010f\u017ee Gravatar pou\u017e\u00edvame na to, aby sme autorom pr\u00edspevkov a koment\u00e1rov pon\u00fakli mo\u017enos\u0165 personalizova\u0165 ich pr\u00edspevky profilov\u00fdm obr\u00e1zkom.<\/p>\n<p>Automattic je certifikovan\u00fd pod\u013ea dohody Privacy Shield a pon\u00faka tak z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho pr\u00e1va na ochranu \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000CbqcAAC&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000CbqcAAC&amp;;status=Active<\/a>).<\/p>\n<p>Zobrazovan\u00edm obr\u00e1zkov sa Gravatar dozvie IP adresu pou\u017e\u00edvate\u013ea, preto\u017ee je to potrebn\u00e9 na komunik\u00e1ciu medzi prehliada\u010dom a online slu\u017ebou. \u010eal\u0161ie inform\u00e1cie o zhroma\u017e\u010fovan\u00ed a pou\u017e\u00edvan\u00ed \u00fadajov spolo\u010dnos\u0165ou Gravatar n\u00e1jdete v inform\u00e1ci\u00e1ch o ochrane \u00fadajov spolo\u010dnosti Automattic: https:\/\/automattic.com\/privacy\/.<\/p>\n<p>Ak pou\u017e\u00edvatelia nechc\u00fa, aby sa v koment\u00e1roch zobrazoval avatar prepojen\u00fd s ich e-mailovou adresou slu\u017eby Gravatar, mali by ste na komentovanie pou\u017ei\u0165 e-mailov\u00fa adresu, ktor\u00e1 nie je ulo\u017een\u00e1 v slu\u017ebe Gravatar. Upozor\u0148ujeme tie\u017e, \u017ee je tie\u017e mo\u017en\u00e9 pou\u017ei\u0165 anonymn\u00fa e-mailov\u00fa adresu alebo \u017eiadnu e-mailov\u00fa adresu, ak si pou\u017e\u00edvate\u013e ne\u017eel\u00e1, aby bola jeho vlastn\u00e1 e-mailov\u00e1 adresa odoslan\u00e1 spolo\u010dnosti Gravatar. Pou\u017e\u00edvatelia m\u00f4\u017eu \u00faplne zabr\u00e1ni\u0165 prenosu \u00fadajov t\u00fdm, \u017ee nebud\u00fa pou\u017e\u00edva\u0165 n\u00e1\u0161 syst\u00e9m koment\u00e1rov.<\/p>\n<p><b><\/b><b>15. Akismet Anti-Spam Kontrola<\/b><\/p>\n<p>Na\u0161a online ponuka vyu\u017e\u00edva slu\u017ebu &quot;Akismet&quot; poskytovan\u00fa spolo\u010dnos\u0165ou Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Pou\u017e\u00edvanie je zalo\u017een\u00e9 na na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmoch v zmysle \u010dl\u00e1nku 6 ods. 1 p\u00edsm. f) GDPR. Pomocou tejto slu\u017eby s\u00fa koment\u00e1re od skuto\u010dn\u00fdch \u013eud\u00ed odl\u00ed\u0161en\u00e9 od spamov\u00fdch koment\u00e1rov. Na tento \u00fa\u010del sa v\u0161etky inform\u00e1cie o koment\u00e1roch posielaj\u00fa na server v USA, kde sa analyzuj\u00fa a uchov\u00e1vaj\u00fa \u0161tyri dni na \u00fa\u010dely porovnania. Ak bol koment\u00e1r klasifikovan\u00fd ako spam, \u00fadaje bud\u00fa ulo\u017een\u00e9 aj po tomto \u010dase. Tieto inform\u00e1cie zah\u0155\u0148aj\u00fa zadan\u00e9 meno, e-mailov\u00fa adresu, IP adresu, obsah koment\u00e1ra, referrer, inform\u00e1cie o pou\u017eitom prehliada\u010di a po\u010d\u00edta\u010dovom syst\u00e9me a \u010das zadania.<\/p>\n<p>Automattic je certifikovan\u00fd pod\u013ea dohody Privacy Shield a pon\u00faka tak z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho pr\u00e1va na ochranu \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000CbqcAAC&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000CbqcAAC&amp;;status=Active<\/a>).<\/p>\n<p>\u010eal\u0161ie inform\u00e1cie o zhroma\u017e\u010fovan\u00ed a pou\u017e\u00edvan\u00ed \u00fadajov spolo\u010dnos\u0165ou Akismet n\u00e1jdete v inform\u00e1ci\u00e1ch o ochrane \u00fadajov spolo\u010dnosti Automattic: <a href=\"https:\/\/automattic.com\/privacy\/\">https:\/\/automattic.com\/privacy\/<\/a>.<\/p>\n<p>Pou\u017e\u00edvatelia m\u00f4\u017eu pou\u017e\u00edva\u0165 pseudonymy alebo nezad\u00e1va\u0165 svoje meno alebo e-mailov\u00fa adresu. Prenosu \u00fadajov m\u00f4\u017eete \u00faplne zabr\u00e1ni\u0165 nepou\u017e\u00edvan\u00edm n\u00e1\u0161ho pripomienkov\u00e9ho syst\u00e9mu. To by bola \u0161koda, ale bohu\u017eia\u013e nevid\u00edme \u017eiadne in\u00e9 alternat\u00edvy, ktor\u00e9 by fungovali rovnako efekt\u00edvne.<\/p>\n<p><b><\/b><b>16. Zhroma\u017e\u010fovanie pr\u00edstupov\u00fdch \u00fadajov a protokolov\u00fdch s\u00faborov<\/b><\/p>\n<ol>\n<li>Na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov v zmysle \u010dl\u00e1nku 6 ods. 1 p\u00edsm. f) GDPR zhroma\u017e\u010fujeme \u00fadaje o ka\u017edom pr\u00edstupe na server, na ktorom sa t\u00e1to slu\u017eba nach\u00e1dza (tzv. serverov\u00e9 protokolov\u00e9 s\u00fabory). Pr\u00edstupov\u00e9 \u00fadaje zah\u0155\u0148aj\u00fa n\u00e1zov nav\u0161t\u00edvenej webovej str\u00e1nky, s\u00fabor, d\u00e1tum a \u010das pr\u00edstupu, mno\u017estvo prenesen\u00fdch d\u00e1t, notifik\u00e1ciu o \u00faspe\u0161nom pr\u00edstupe, typ a verziu prehliada\u010da, opera\u010dn\u00fd syst\u00e9m pou\u017e\u00edvate\u013ea, adresu URL odkazuj\u00faceho subjektu (predt\u00fdm nav\u0161t\u00edven\u00e1 str\u00e1nka), IP adresu a \u017eiadaj\u00faceho poskytovate\u013ea.<\/li>\n<li>Inform\u00e1cie zo s\u00faboru denn\u00edka sa z bezpe\u010dnostn\u00fdch d\u00f4vodov (napr. na vy\u0161etrenie zneu\u017eitia alebo podvodu) uchov\u00e1vaj\u00fa maxim\u00e1lne sedem dn\u00ed a potom sa vyma\u017e\u00fa. \u00dadaje, ktor\u00fdch \u010fal\u0161ie uchov\u00e1vanie je potrebn\u00e9 na d\u00f4kazn\u00e9 \u00fa\u010dely, s\u00fa vyl\u00fa\u010den\u00e9 z vymazania, k\u00fdm sa pr\u00edslu\u0161n\u00fd incident definit\u00edvne neobjasn\u00ed.<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p><b><\/b><b>17. Pr\u00edtomnos\u0165 online soci\u00e1lnych m\u00e9di\u00ed<\/b><\/p>\n<ol>\n<li>V r\u00e1mci soci\u00e1lnych siet\u00ed a platforiem udr\u017eiavame online pr\u00edtomnos\u0165, aby sme mohli komunikova\u0165 so z\u00e1kazn\u00edkmi, zainteresovan\u00fdmi stranami a pou\u017e\u00edvate\u013emi, ktor\u00ed s\u00fa tam akt\u00edvni, a aby sme ich mohli informova\u0165 o na\u0161ich slu\u017eb\u00e1ch tam. Pri volan\u00ed do pr\u00edslu\u0161n\u00fdch siet\u00ed a platforiem platia zmluvn\u00e9 podmienky a pokyny na spracovanie \u00fadajov ich pr\u00edslu\u0161n\u00fdch oper\u00e1torov.<\/li>\n<li>Pokia\u013e nie je v na\u0161om vyhl\u00e1sen\u00ed o ochrane \u00fadajov uveden\u00e9 inak, spracov\u00e1vame \u00fadaje pou\u017e\u00edvate\u013eov, ak s nami komunikuj\u00fa v r\u00e1mci soci\u00e1lnych siet\u00ed a platforiem, napr\u00edklad p\u00ed\u0161u pr\u00edspevky na na\u0161ej online prezent\u00e1cii alebo n\u00e1m posielaj\u00fa spr\u00e1vy.<\/li>\n<\/ol>\n<p><b><\/b><b>18. S\u00fabory cookie a meranie n\u00e1v\u0161tevnosti<\/b><\/p>\n<ol>\n<li>Cookies s\u00fa inform\u00e1cie, ktor\u00e9 sa pren\u00e1\u0161aj\u00fa z n\u00e1\u0161ho webov\u00e9ho servera alebo webov\u00fdch serverov tret\u00edch str\u00e1n do webov\u00e9ho prehliada\u010da pou\u017e\u00edvate\u013ea a tam sa ukladaj\u00fa na neskor\u0161ie pou\u017eitie. S\u00fabory cookie m\u00f4\u017eu by\u0165 mal\u00e9 s\u00fabory alebo in\u00e9 typy ukladania inform\u00e1ci\u00ed.<\/li>\n<li>Pou\u017e\u00edvame \u201es\u00fabory cookie rel\u00e1cie\u201c, ktor\u00e9 sa ukladaj\u00fa iba po\u010das trvania aktu\u00e1lnej n\u00e1v\u0161tevy na\u0161ej online pr\u00edtomnosti (napr. na umo\u017enenie ulo\u017eenia stavu v\u00e1\u0161ho prihl\u00e1senia alebo funkcie n\u00e1kupn\u00e9ho ko\u0161\u00edka a t\u00fdm v\u00f4bec vyu\u017e\u00edvania na\u0161ej online ponuky). N\u00e1hodne vygenerovan\u00e9 jedine\u010dn\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo, takzvan\u00e9 ID rel\u00e1cie, je ulo\u017een\u00e9 v s\u00fabore cookie rel\u00e1cie. S\u00fabor cookie obsahuje aj inform\u00e1cie o jeho p\u00f4vode a dobe ulo\u017eenia. Tieto s\u00fabory cookie nem\u00f4\u017eu uklada\u0165 \u017eiadne in\u00e9 \u00fadaje. S\u00fabory cookie rel\u00e1cie sa vyma\u017e\u00fa, ke\u010f ukon\u010d\u00edte pou\u017e\u00edvanie na\u0161ej online slu\u017eby a napr\u00edklad sa odhl\u00e1site alebo zatvor\u00edte prehliada\u010d.<\/li>\n<li>Pou\u017e\u00edvatelia s\u00fa informovan\u00ed o pou\u017e\u00edvan\u00ed s\u00faborov cookie v r\u00e1mci merania pseudonymn\u00e9ho rozsahu v r\u00e1mci tohto vyhl\u00e1senia o ochrane \u00fadajov.<\/li>\n<li>Ak si pou\u017e\u00edvatelia ne\u017eelaj\u00fa, aby sa na ich po\u010d\u00edta\u010di ukladali s\u00fabory cookie, s\u00fa po\u017eiadan\u00ed, aby deaktivovali pr\u00edslu\u0161n\u00fa mo\u017enos\u0165 v syst\u00e9mov\u00fdch nastaveniach svojho prehliada\u010da. Ulo\u017een\u00e9 cookies je mo\u017en\u00e9 vymaza\u0165 v syst\u00e9mov\u00fdch nastaveniach prehliada\u010da. Vyl\u00fa\u010denie cookies m\u00f4\u017ee vies\u0165 k funk\u010dn\u00fdm obmedzeniam tejto online ponuky.<\/li>\n<li>Pou\u017e\u00edvanie s\u00faborov cookie, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa na meranie rozsahu a reklamn\u00e9 \u00fa\u010dely, m\u00f4\u017eete zru\u0161i\u0165 prostredn\u00edctvom deaktiva\u010dnej str\u00e1nky iniciat\u00edvy sie\u0165ovej reklamy (<a href=\"http:\/\/optout.networkadvertising.org\/\">http:\/\/optout.networkadvertising.org\/<\/a>) a navy\u0161e webov\u00fa str\u00e1nku USA (<a href=\"http:\/\/www.aboutads.info\/choices\" class=\"broken_link\" rel=\"nofollow\">http:\/\/www.aboutads.info\/choices<\/a>) alebo na eur\u00f3pskej webovej str\u00e1nke (<a href=\"http:\/\/www.youronlinechoices.com\/uk\/your-ad-choices\/\">http:\/\/www.youronlinechoices.com\/uk\/your-ad-choices\/<\/a>) protire\u010dia.<\/li>\n<\/ol>\n<p><b><\/b><b>19. Google Analytics<\/b><\/p>\n<p>[borlabs_cookie_opt_out tracking=\u201dgoogle-analytics\u201d]<\/p>\n<ol>\n<li>Na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov (t. j. z\u00e1ujem o anal\u00fdzu, optimaliz\u00e1ciu a ekonomick\u00e9 fungovanie na\u0161ej online ponuky v zmysle \u010dl. 6 ods. 1 p\u00edsm. f. DSGVO) vyu\u017e\u00edvame Google Analytics, slu\u017ebu webovej anal\u00fdzy poskytovan\u00fa spolo\u010dnos\u0165ou Google LLC (\u201eGoogle\u201c). Google pou\u017e\u00edva s\u00fabory cookie. Inform\u00e1cie generovan\u00e9 s\u00faborom cookie o pou\u017e\u00edvan\u00ed online ponuky pou\u017e\u00edvate\u013eom sa zvy\u010dajne pren\u00e1\u0161aj\u00fa na server Google v USA a tam sa ukladaj\u00fa.<\/li>\n<li>Spolo\u010dnos\u0165 Google je certifikovan\u00e1 pod\u013ea dohody Privacy Shield, a preto pon\u00faka z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho z\u00e1kona o ochrane \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;;status=Active<\/a>).<\/li>\n<li>Google pou\u017eije tieto inform\u00e1cie v na\u0161om mene na vyhodnotenie vyu\u017e\u00edvania na\u0161ej online ponuky pou\u017e\u00edvate\u013emi, na zostavenie spr\u00e1v o aktivit\u00e1ch v r\u00e1mci tejto online ponuky a na poskytovanie \u010fal\u0161\u00edch slu\u017eieb s\u00favisiacich s pou\u017e\u00edvan\u00edm tejto online ponuky a internetu. Zo spracovan\u00fdch \u00fadajov je mo\u017en\u00e9 vytv\u00e1ra\u0165 pseudonymn\u00e9 u\u017e\u00edvate\u013esk\u00e9 profily.<\/li>\n<li>Google Analytics pou\u017e\u00edvame na zobrazovanie rekl\u00e1m umiestnen\u00fdch v r\u00e1mci reklamn\u00fdch slu\u017eieb spolo\u010dnosti Google a jej partnerov iba t\u00fdm pou\u017e\u00edvate\u013eom, ktor\u00ed tie\u017e prejavili z\u00e1ujem o na\u0161u online ponuku alebo ktor\u00ed maj\u00fa ur\u010dit\u00e9 charakteristiky (napr. z\u00e1ujmy o ur\u010dit\u00e9 t\u00e9my alebo produkty, ktor\u00e9 s\u00fa zalo\u017een\u00e9 na nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky). Pomocou remarketingov\u00fdch publ\u00edk chceme tie\u017e zabezpe\u010di\u0165, aby na\u0161e reklamy zodpovedali potenci\u00e1lnym z\u00e1ujmom pou\u017e\u00edvate\u013eov a neboli otravn\u00e9.<\/li>\n<li>Google Analytics pou\u017e\u00edvame iba s aktivovanou anonymiz\u00e1ciou IP adresy. To znamen\u00e1, \u017ee IP adresa pou\u017e\u00edvate\u013ea je skr\u00e1ten\u00e1 spolo\u010dnos\u0165ou Google v r\u00e1mci \u010dlensk\u00fdch \u0161t\u00e1tov Eur\u00f3pskej \u00fanie alebo v in\u00fdch zmluvn\u00fdch \u0161t\u00e1toch Dohody o Eur\u00f3pskom hospod\u00e1rskom priestore. Len vo v\u00fdnimo\u010dn\u00fdch pr\u00edpadoch bude \u00fapln\u00e1 IP adresa odoslan\u00e1 na server Google v USA a tam skr\u00e1ten\u00e1.<\/li>\n<li>IP adresa pren\u00e1\u0161an\u00e1 prehliada\u010dom pou\u017e\u00edvate\u013ea sa nezlu\u010duje s in\u00fdmi \u00fadajmi Google. Pou\u017e\u00edvatelia m\u00f4\u017eu zabr\u00e1ni\u0165 ukladaniu s\u00faborov cookie zodpovedaj\u00facim nastaven\u00edm softv\u00e9ru svojho prehliada\u010da; Okrem toho m\u00f4\u017eu pou\u017e\u00edvatelia zabr\u00e1ni\u0165 zhroma\u017e\u010fovaniu \u00fadajov generovan\u00fdch s\u00faborom cookie a s\u00favisiacich s ich pou\u017e\u00edvan\u00edm online ponuky spolo\u010dnos\u0165ou Google a sprac\u00favaniu t\u00fdchto \u00fadajov spolo\u010dnos\u0165ou Google stiahnut\u00edm a nain\u0161talovan\u00edm doplnku prehliada\u010da, ktor\u00fd je k dispoz\u00edcii pod nasleduj\u00facim odkazom: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>.<\/li>\n<li>Viac inform\u00e1ci\u00ed o pou\u017e\u00edvan\u00ed \u00fadajov spolo\u010dnos\u0165ou Google, mo\u017enostiach nastavenia a n\u00e1mietok n\u00e1jdete na webov\u00fdch str\u00e1nkach Google: <a href=\"https:\/\/www.google.com\/intl\/de\/policies\/privacy\/partners\">https:\/\/www.google.com\/intl\/de\/policies\/privacy\/partners<\/a> (\u201ePou\u017e\u00edvanie \u00fadajov spolo\u010dnos\u0165ou Google, ke\u010f pou\u017e\u00edvate webov\u00e9 str\u00e1nky alebo aplik\u00e1cie na\u0161ich partnerov\u201c), <a href=\"https:\/\/policies.google.com\/technologies\/ads\">https:\/\/policies.google.com\/technologies\/ads<\/a> (&quot;Pou\u017eitie \u00fadajov na reklamn\u00e9 \u00fa\u010dely&quot;), <a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a> (\u201eSpravujte inform\u00e1cie, ktor\u00e9 spolo\u010dnos\u0165 Google pou\u017e\u00edva na zobrazovanie rekl\u00e1m\u201c).<\/li>\n<\/ol>\n<p><b><\/b><b>20. Re\/Marketingov\u00e9 slu\u017eby Google<\/b><\/p>\n<ol>\n<li>Marketingov\u00e9 a remarketingov\u00e9 slu\u017eby (skr\u00e1tene \u201eGoogle Marketing Services\u201c) vyu\u017e\u00edvame na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov (tj z\u00e1ujmu o anal\u00fdzu, optimaliz\u00e1ciu a ekonomick\u00e9 fungovanie na\u0161ej online ponuky v zmysle \u010dl. 6 ods. 1 p\u00edsm. f. DSGVO). \u201c) spolo\u010dnosti Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (\u201eGoogle\u201c).<\/li>\n<li>Spolo\u010dnos\u0165 Google je certifikovan\u00e1 pod\u013ea dohody Privacy Shield, a preto pon\u00faka z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho z\u00e1kona o ochrane \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;;status=Active<\/a>).<\/li>\n<li>Marketingov\u00e9 slu\u017eby Google n\u00e1m umo\u017e\u0148uj\u00fa zobrazova\u0165 reklamy pre na\u0161u webov\u00fa str\u00e1nku a na nej cielenej\u0161ie, aby sme pou\u017e\u00edvate\u013eom mohli prezentova\u0165 iba reklamy, ktor\u00e9 potenci\u00e1lne zodpovedaj\u00fa ich z\u00e1ujmom. Ak sa napr\u00edklad pou\u017e\u00edvate\u013eovi zobrazuj\u00fa reklamy na produkty, o ktor\u00e9 mal z\u00e1ujem na in\u00fdch webov\u00fdch str\u00e1nkach, hovor\u00edme o \u201eremarketingu\u201c. Na tieto \u00fa\u010dely, ke\u010f sa pristupuje na na\u0161e a in\u00e9 webov\u00e9 str\u00e1nky, na ktor\u00fdch s\u00fa akt\u00edvne marketingov\u00e9 slu\u017eby Google, Google priamo spust\u00ed k\u00f3d a takzvan\u00e9 (re)marketingov\u00e9 zna\u010dky (nevidite\u013en\u00e1 grafika alebo k\u00f3d, tie\u017e zn\u00e1my ako \u201eweb ozna\u010dovan\u00fd ako \u201emaj\u00e1ky\u201c ) integrovan\u00fd do webovej str\u00e1nky. S ich pomocou sa na zariaden\u00ed pou\u017e\u00edvate\u013ea ulo\u017e\u00ed individu\u00e1lny s\u00fabor cookie, teda mal\u00fd s\u00fabor (namiesto s\u00faborov cookie mo\u017eno pou\u017ei\u0165 aj porovnate\u013en\u00e9 technol\u00f3gie). S\u00fabory cookie m\u00f4\u017eu by\u0165 nastaven\u00e9 r\u00f4znymi dom\u00e9nami vr\u00e1tane google.com, doubleclick.net, welcomemedia.com, admeld.com, googlesyndication.com alebo googleadservices.com. Tento s\u00fabor zaznamen\u00e1va, ktor\u00e9 webov\u00e9 str\u00e1nky pou\u017e\u00edvate\u013e nav\u0161tevuje, ak\u00fd obsah ho zauj\u00edma a na ktor\u00e9 ponuky klikol, ako aj technick\u00e9 inform\u00e1cie o prehliada\u010di a opera\u010dnom syst\u00e9me, odkazuj\u00face webov\u00e9 str\u00e1nky, \u010dasy n\u00e1v\u0161tev a \u010fal\u0161ie inform\u00e1cie o vyu\u017e\u00edvan\u00ed online ponuky. Zaznamen\u00e1va sa aj IP adresa u\u017e\u00edvate\u013ea, pri\u010dom Google Analytics informujeme, \u017ee IP adresa je v r\u00e1mci \u010dlensk\u00fdch \u0161t\u00e1tov Eur\u00f3pskej \u00fanie alebo v in\u00fdch zmluvn\u00fdch \u0161t\u00e1toch Dohody o Eur\u00f3pskom hospod\u00e1rskom priestore skr\u00e1ten\u00e1 a len vo v\u00fdnimo\u010dn\u00fdch pr\u00edpadoch \u00faplne na prenesen\u00fa na server Google v USA a tam skr\u00e1ten\u00e9. IP adresa sa nezlu\u010duje s \u00fadajmi pou\u017e\u00edvate\u013ea v r\u00e1mci in\u00fdch pon\u00fak Google. Vy\u0161\u0161ie uveden\u00e9 inform\u00e1cie m\u00f4\u017ee Google tie\u017e kombinova\u0165 s tak\u00fdmito inform\u00e1ciami z in\u00fdch zdrojov. Ak potom pou\u017e\u00edvate\u013e nav\u0161t\u00edvi in\u00e9 webov\u00e9 str\u00e1nky, m\u00f4\u017eu sa mu zobrazi\u0165 reklamy prisp\u00f4soben\u00e9 jeho z\u00e1ujmom.<\/li>\n<li>\u00dadaje o pou\u017e\u00edvate\u013eoch sa sprac\u00favaj\u00fa pseudonymne ako s\u00fa\u010das\u0165 marketingov\u00fdch slu\u017eieb Google. To znamen\u00e1, \u017ee Google neuklad\u00e1 a nesprac\u00fava napr\u00edklad meno alebo e-mailov\u00fa adresu pou\u017e\u00edvate\u013ea, ale sprac\u00fava pr\u00edslu\u0161n\u00e9 \u00fadaje v s\u00favislosti s cookies v r\u00e1mci pseudonymn\u00fdch pou\u017e\u00edvate\u013esk\u00fdch profilov. To znamen\u00e1, \u017ee z poh\u013eadu Google sa reklamy nespravuj\u00fa a nezobrazuj\u00fa pre konkr\u00e9tne identifikovan\u00fa osobu, ale pre vlastn\u00edka s\u00faboru cookie bez oh\u013eadu na to, kto t\u00fdmto vlastn\u00edkom s\u00faboru cookie je. To neplat\u00ed, ak pou\u017e\u00edvate\u013e v\u00fdslovne povolil spolo\u010dnosti Google sprac\u00fava\u0165 \u00fadaje bez tejto pseudonymiz\u00e1cie. Inform\u00e1cie zhroma\u017eden\u00e9 marketingov\u00fdmi slu\u017ebami Google o pou\u017e\u00edvate\u013eoch sa pren\u00e1\u0161aj\u00fa do spolo\u010dnosti Google a ukladaj\u00fa sa na servery spolo\u010dnosti Google v USA.<\/li>\n<li>Medzi marketingov\u00e9 slu\u017eby Google, ktor\u00e9 vyu\u017e\u00edvame, patr\u00ed online reklamn\u00fd program \u201eGoogle AdWords\u201c. V pr\u00edpade Google AdWords dostane ka\u017ed\u00fd z\u00e1kazn\u00edk AdWords in\u00fd \u201ekonverzn\u00fd s\u00fabor cookie\u201c. To znamen\u00e1, \u017ee s\u00fabory cookie nemo\u017eno sledova\u0165 prostredn\u00edctvom webov\u00fdch str\u00e1nok z\u00e1kazn\u00edkov slu\u017eby AdWords. Inform\u00e1cie z\u00edskan\u00e9 pomocou s\u00faboru cookie sa pou\u017e\u00edvaj\u00fa na vytv\u00e1ranie \u0161tatist\u00edk konverzi\u00ed pre z\u00e1kazn\u00edkov slu\u017eby AdWords, ktor\u00ed sa rozhodli pre sledovanie konverzi\u00ed. Z\u00e1kazn\u00edci slu\u017eby AdWords zistia celkov\u00fd po\u010det pou\u017e\u00edvate\u013eov, ktor\u00ed klikli na ich reklamu a boli presmerovan\u00ed na str\u00e1nku so zna\u010dkou sledovania konverzi\u00ed. Nedostan\u00fa v\u0161ak \u017eiadne inform\u00e1cie, pomocou ktor\u00fdch by bolo mo\u017en\u00e9 pou\u017e\u00edvate\u013eov osobne identifikova\u0165.<\/li>\n<li>M\u00f4\u017eeme vyu\u017ei\u0165 aj slu\u017ebu \u201eGoogle Optimizer\u201c. Google Optimizer n\u00e1m umo\u017e\u0148uje pochopi\u0165 \u00fa\u010dinky r\u00f4znych zmien na webovej lokalite (napr. zmeny vstupn\u00fdch pol\u00ed, dizajnu at\u010f.) v r\u00e1mci takzvan\u00e9ho \u201eA\/B testovania\u201c. Na tieto testovacie \u00fa\u010dely sa na zariadeniach pou\u017e\u00edvate\u013eov ukladaj\u00fa s\u00fabory cookie. Sprac\u00favaj\u00fa sa iba pseudonymn\u00e9 pou\u017e\u00edvate\u013esk\u00e9 \u00fadaje.<\/li>\n<li>M\u00f4\u017eeme tie\u017e pou\u017ei\u0165 \u201eGoogle Tag Manager\u201c na integr\u00e1ciu a spr\u00e1vu analytick\u00fdch a marketingov\u00fdch slu\u017eieb Google na na\u0161ej webovej str\u00e1nke.<\/li>\n<li>\u010eal\u0161ie inform\u00e1cie o tom, ako Google pou\u017e\u00edva \u00fadaje na marketingov\u00e9 \u00fa\u010dely, n\u00e1jdete na str\u00e1nke s preh\u013eadom: <a href=\"https:\/\/policies.google.com\/technologies\/ads\">https:\/\/policies.google.com\/technologies\/ads<\/a>, Z\u00e1sady ochrany osobn\u00fdch \u00fadajov spolo\u010dnosti Google s\u00fa na adrese <a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a> k dispoz\u00edcii.<\/li>\n<li>Ak chcete namieta\u0165 proti inzercii zalo\u017eenej na z\u00e1ujmoch prostredn\u00edctvom marketingov\u00fdch slu\u017eieb Google, m\u00f4\u017eete pou\u017ei\u0165 mo\u017enosti nastavenia a deaktiv\u00e1cie poskytovan\u00e9 spolo\u010dnos\u0165ou Google: <a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<\/ol>\n<p><b><\/b><b>21. Facebook, vlastn\u00e9 publikum a marketingov\u00e9 slu\u017eby Facebooku<\/b><\/p>\n<p>[borlabs_cookie_opt_out tracking=\u201dfacebook-pixel\u201d]<\/p>\n<ol>\n<li>Z d\u00f4vodu na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov na anal\u00fdze, optimaliz\u00e1cii a ekonomickom prev\u00e1dzkovan\u00ed na\u0161ej online ponuky a na tieto \u00fa\u010dely tzv. \u201eFacebook pixel\u201c soci\u00e1lnej siete Facebook, ktor\u00fa prev\u00e1dzkuje Facebook Inc., 1 Hacker Way, Menlo Park , CA 94025 , USA, alebo ak m\u00e1te s\u00eddlo v E\u00da, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, \u00cdrsko (\u201eFacebook\u201c).<\/li>\n<li>Facebook je certifikovan\u00fd pod\u013ea dohody Privacy Shield a pon\u00faka tak z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho pr\u00e1va na ochranu \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;;status=Active<\/a>).<\/li>\n<li>Facebook dok\u00e1\u017ee pomocou Facebook pixelu ur\u010di\u0165 n\u00e1v\u0161tevn\u00edkov na\u0161ej online ponuky ako cie\u013eov\u00fa skupinu pre zobrazovanie rekl\u00e1m (tzv. \u201eFacebook Ads\u201c). V s\u00falade s t\u00fdm pou\u017e\u00edvame Facebook pixel na zobrazovanie rekl\u00e1m na Facebooku, ktor\u00e9 sme umiestnili len t\u00fdm pou\u017e\u00edvate\u013eom Facebooku, ktor\u00ed tie\u017e prejavili z\u00e1ujem o na\u0161u online ponuku alebo ktor\u00ed maj\u00fa ur\u010dit\u00e9 vlastnosti (napr. z\u00e1ujmy o ur\u010dit\u00e9 t\u00e9my alebo produkty, ktor\u00e9 s\u00fa zalo\u017een\u00e9 na nav\u0161t\u00edven\u00fdch webov\u00e9 str\u00e1nky). Pomocou Facebook pixelu chceme tie\u017e zabezpe\u010di\u0165, aby na\u0161e Facebook reklamy zodpovedali potenci\u00e1lnym z\u00e1ujmom pou\u017e\u00edvate\u013eov a neboli otravn\u00e9. Pomocou Facebook pixelu m\u00f4\u017eeme tie\u017e pochopi\u0165 \u00fa\u010dinnos\u0165 rekl\u00e1m na Facebooku na \u0161tatistick\u00e9 \u00fa\u010dely a \u00fa\u010dely prieskumu trhu t\u00fdm, \u017ee uvid\u00edme, \u010di boli pou\u017e\u00edvatelia po kliknut\u00ed na reklamu na Facebooku presmerovan\u00ed na na\u0161u webov\u00fa str\u00e1nku (tzv. \u201ekonverzia\u201c).<\/li>\n<li>\u010ealej pri pou\u017e\u00edvan\u00ed Facebook pixelu pou\u017e\u00edvame doplnkov\u00fa funkciu \u201eroz\u0161\u00edren\u00e9 porovnanie\u201c (tu sa pou\u017e\u00edvaj\u00fa \u00fadaje ako telef\u00f3nne \u010d\u00edsla, e-mailov\u00e9 adresy alebo Facebook ID pou\u017e\u00edvate\u013eov) na vytv\u00e1ranie cie\u013eov\u00fdch skup\u00edn (\u201eVlastn\u00e9 publikum\u201c alebo \u201ePozri Alike Audiences&quot;) Facebook (\u0161ifrovan\u00e9) pren\u00e1\u0161an\u00e9. \u010eal\u0161ie inform\u00e1cie o \u201eroz\u0161\u00edrenej synchroniz\u00e1cii\u201c: <a href=\"https:\/\/www.facebook.com\/business\/help\/611774685654668\" class=\"broken_link\" rel=\"nofollow\">https:\/\/www.facebook.com\/business\/help\/611774685654668<\/a>).<\/li>\n<li>Spracovanie \u00fadajov spolo\u010dnos\u0165ou Facebook prebieha v r\u00e1mci smern\u00edc Facebooku na pou\u017e\u00edvanie \u00fadajov. V\u0161eobecn\u00e9 inform\u00e1cie o zobrazovan\u00ed rekl\u00e1m na Facebooku v pokynoch na pou\u017e\u00edvanie \u00fadajov Facebooku: <a href=\"https:\/\/www.facebook.com\/policy.php\" class=\"broken_link\" rel=\"nofollow\">https:\/\/www.facebook.com\/policy.php<\/a>. Konkr\u00e9tne inform\u00e1cie a podrobnosti o Facebook pixeli a jeho fungovan\u00ed n\u00e1jdete v oblasti pomoci Facebooku: <a href=\"https:\/\/www.facebook.com\/business\/help\/651294705016616\" class=\"broken_link\" rel=\"nofollow\">https:\/\/www.facebook.com\/business\/help\/651294705016616<\/a>.<\/li>\n<li>M\u00f4\u017eete namieta\u0165 proti zhroma\u017e\u010fovaniu Facebook pixelom a pou\u017e\u00edvaniu va\u0161ich \u00fadajov na zobrazovanie rekl\u00e1m na Facebooku. Ak chcete nastavi\u0165 typy rekl\u00e1m, ktor\u00e9 sa v\u00e1m zobrazuj\u00fa na Facebooku, prejdite na str\u00e1nku, ktor\u00fa vytvoril Facebook, a postupujte pod\u013ea pokynov, ako tam nastavi\u0165 reklamu zalo\u017een\u00fa na pou\u017e\u00edvan\u00ed: <a href=\"https:\/\/www.facebook.com\/settings?tab=privacy\" class=\"broken_link\" rel=\"nofollow\">https:\/\/www.facebook.com\/settings?tab=privacy<\/a>. Nastavenia s\u00fa nez\u00e1visl\u00e9 od platformy, tj s\u00fa prijat\u00e9 pre v\u0161etky zariadenia, ako s\u00fa stoln\u00e9 po\u010d\u00edta\u010de alebo mobiln\u00e9 zariadenia.<\/li>\n<li>Aby ste zabr\u00e1nili zhroma\u017e\u010fovaniu va\u0161ich \u00fadajov pomocou Facebook pixelu na na\u0161ej webovej str\u00e1nke, kliknite pros\u00edm na nasleduj\u00faci odkaz: Facebook opt-out Pozn\u00e1mka: Ak kliknete na odkaz, vo va\u0161om zariaden\u00ed sa ulo\u017e\u00ed s\u00fabor cookie \u201eopt-out\u201c. Ak vyma\u017eete s\u00fabory cookie v tomto prehliada\u010di, mus\u00edte znova klikn\u00fa\u0165 na odkaz. Okrem toho, odhl\u00e1senie sa vz\u0165ahuje iba na prehliada\u010d, ktor\u00fd pou\u017e\u00edvate, a iba v r\u00e1mci na\u0161ej webovej dom\u00e9ny, na ktor\u00fa ste klikli na odkaz.<\/li>\n<li>M\u00f4\u017eete tie\u017e pou\u017ei\u0165 deaktiva\u010dn\u00fa str\u00e1nku iniciat\u00edvy sie\u0165ovej reklamy (<a href=\"http:\/\/optout.networkadvertising.org\/\">http:\/\/optout.networkadvertising.org\/<\/a>) a navy\u0161e webov\u00fa str\u00e1nku USA (<a href=\"http:\/\/www.aboutads.info\/choices\" class=\"broken_link\" rel=\"nofollow\">http:\/\/www.aboutads.info\/choices<\/a>) alebo na eur\u00f3pskej webovej str\u00e1nke (<a href=\"http:\/\/www.youronlinechoices.com\/uk\/your-ad-choices\/\">http:\/\/www.youronlinechoices.com\/uk\/your-ad-choices\/<\/a>) protire\u010dia.<\/li>\n<\/ol>\n<p><b><\/b><b>22. Soci\u00e1lne doplnky pre Facebook<\/b><\/p>\n<ol>\n<li>Na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov (t. j. z\u00e1ujmu o anal\u00fdzu, optimaliz\u00e1ciu a ekonomick\u00fa prev\u00e1dzku na\u0161ej online ponuky v zmysle \u010dl. 6 ods. 1 p\u00edsm. f. DSGVO) vyu\u017e\u00edvame soci\u00e1lne pluginy (\u201epluginy\u201c) soci\u00e1lnych sie\u0165 facebook.com, ktor\u00fa prev\u00e1dzkuje spolo\u010dnos\u0165 Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, \u00cdrsko (\u201eFacebook\u201c). Pluginy m\u00f4\u017eu zobrazova\u0165 prvky interakcie alebo obsah (napr. vide\u00e1, grafiku alebo textov\u00e9 pr\u00edspevky) a daj\u00fa sa rozpozna\u0165 pod\u013ea jedn\u00e9ho z log Facebooku (biele \u201ef\u201c na modrej dla\u017edici, v\u00fdrazy \u201eP\u00e1\u010di sa mi\u201c, \u201eP\u00e1\u010di sa mi\u201c alebo \u201e palec hore&quot; alebo s\u00fa ozna\u010den\u00e9 dodatkom &quot;Facebook Social Plugin&quot;. Zoznam a vzh\u013ead soci\u00e1lnych doplnkov Facebooku si m\u00f4\u017eete pozrie\u0165 tu: <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/?_fb_noscript=1\" class=\"broken_link\" rel=\"nofollow\">https:\/\/developers.facebook.com\/docs\/plugins\/<\/a>.<\/li>\n<li>Facebook je certifikovan\u00fd pod\u013ea dohody Privacy Shield a pon\u00faka tak z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho pr\u00e1va na ochranu \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;;status=Active<\/a>).<\/li>\n<li>Ak pou\u017e\u00edvate\u013e vyvol\u00e1 funkciu tejto online ponuky, ktor\u00e1 obsahuje tak\u00fdto plugin, nadvia\u017ee jeho zariadenie priame spojenie so servermi Facebooku. Obsah pluginu sa pren\u00e1\u0161a priamo z Facebooku do zariadenia u\u017e\u00edvate\u013ea, ktor\u00e9 ho integruje do online ponuky. Zo spracovan\u00fdch \u00fadajov je mo\u017en\u00e9 vytv\u00e1ra\u0165 u\u017e\u00edvate\u013esk\u00e9 profily. Nem\u00e1me teda \u017eiadny vplyv na mno\u017estvo \u00fadajov, ktor\u00e9 Facebook zhroma\u017e\u010fuje pomocou tohto pluginu, a preto informujeme pou\u017e\u00edvate\u013eov pod\u013ea \u00farovne na\u0161ich vedomost\u00ed.<\/li>\n<li>Integr\u00e1ciou pluginu dostane Facebook inform\u00e1ciu, \u017ee pou\u017e\u00edvate\u013e vst\u00fapil na pr\u00edslu\u0161n\u00fa str\u00e1nku online ponuky. Ak je pou\u017e\u00edvate\u013e prihl\u00e1sen\u00fd na Facebooku, Facebook m\u00f4\u017ee priradi\u0165 n\u00e1v\u0161tevu jeho \u00fa\u010dtu na Facebooku. Ak pou\u017e\u00edvatelia interaguj\u00fa s pluginmi, napr\u00edklad stla\u010den\u00edm tla\u010didla P\u00e1\u010di sa mi to alebo vytvoren\u00edm koment\u00e1ra, pr\u00edslu\u0161n\u00e9 inform\u00e1cie sa z v\u00e1\u0161ho zariadenia odo\u0161l\u00fa priamo na Facebook a tam sa ulo\u017eia. Ak pou\u017e\u00edvate\u013e nie je \u010dlenom Facebooku, st\u00e1le existuje mo\u017enos\u0165, \u017ee Facebook zist\u00ed a ulo\u017e\u00ed jeho IP adresu. Pod\u013ea Facebooku je v Nemecku ulo\u017een\u00e1 iba anonymn\u00e1 IP adresa.<\/li>\n<li>\u00da\u010del a rozsah zhroma\u017e\u010fovania \u00fadajov a \u010fal\u0161ie spracovanie a pou\u017e\u00edvanie \u00fadajov spolo\u010dnos\u0165ou Facebook, ako aj pr\u00edslu\u0161n\u00e9 pr\u00e1va a mo\u017enosti nastavenia na ochranu s\u00fakromia pou\u017e\u00edvate\u013eov n\u00e1jdete v inform\u00e1ci\u00e1ch o ochrane \u00fadajov Facebooku: <a href=\"https:\/\/www.facebook.com\/about\/privacy\/\" class=\"broken_link\" rel=\"nofollow\">https:\/\/www.facebook.com\/about\/privacy\/<\/a>.<\/li>\n<li>Ak je pou\u017e\u00edvate\u013e \u010dlenom Facebooku a nechce, aby o \u0148om Facebook prostredn\u00edctvom tejto online ponuky zhroma\u017e\u010foval \u00fadaje a sp\u00e1jal ich s \u00fadajmi o jeho \u010dlenoch ulo\u017een\u00fdmi na Facebooku, mus\u00ed sa pred pou\u017eit\u00edm na\u0161ej online ponuky odhl\u00e1si\u0165 z Facebooku a vymaza\u0165 svoje cookies. \u010eal\u0161ie nastavenia a n\u00e1mietky proti pou\u017e\u00edvaniu \u00fadajov na reklamn\u00e9 \u00fa\u010dely s\u00fa mo\u017en\u00e9 v r\u00e1mci nastaven\u00ed facebookov\u00e9ho profilu: <a href=\"https:\/\/www.facebook.com\/settings?tab=privacy\" class=\"broken_link\" rel=\"nofollow\">https:\/\/www.facebook.com\/settings?tab=privacy<\/a> alebo prostredn\u00edctvom americkej str\u00e1nky <a href=\"http:\/\/www.aboutads.info\/choices\/\" class=\"broken_link\" rel=\"nofollow\">http:\/\/www.aboutads.info\/choices\/<\/a> alebo zo strany E\u00da <a href=\"http:\/\/www.youronlinechoices.com\/\">http:\/\/www.youronlinechoices.com\/<\/a>. Nastavenia s\u00fa nez\u00e1visl\u00e9 na platforme, tj s\u00fa prijat\u00e9 pre v\u0161etky zariadenia, ako s\u00fa stoln\u00e9 po\u010d\u00edta\u010de alebo mobiln\u00e9 zariadenia. Partnersk\u00fd program Amazon<\/li>\n<li>Na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov (t. j. z\u00e1ujem na hospod\u00e1rnom fungovan\u00ed na\u0161ej online ponuky v zmysle \u010dl. 6 ods. 1 p\u00edsm. f. GDPR) sme \u00fa\u010dastn\u00edkmi partnersk\u00e9ho programu Amazon EU, ktor\u00fd bol navrhnut\u00fd tak, aby poskytoval m\u00e9dium pre webov\u00e9 str\u00e1nky, pomocou ktor\u00e9ho je mo\u017en\u00e9 zar\u00e1ba\u0165 za umiest\u0148ovanie rekl\u00e1m a odkazov na reklamu Amazon.de. Amazon pou\u017e\u00edva s\u00fabory cookie, aby mohol sledova\u0165 p\u00f4vod objedn\u00e1vok. Okrem in\u00e9ho m\u00f4\u017ee Amazon rozpozna\u0165, \u017ee ste klikli na partnersk\u00fd odkaz na tejto webovej str\u00e1nke.<\/li>\n<li>\u010eal\u0161ie inform\u00e1cie o pou\u017e\u00edvan\u00ed \u00fadajov Amazonom n\u00e1jdete v z\u00e1sad\u00e1ch ochrany osobn\u00fdch \u00fadajov spolo\u010dnosti: <a href=\"https:\/\/www.amazon.de\/-\/en\/gp\/help\/customer\/display.html?nodeId=GX7NJQ4ZB8MHFRNJ\" class=\"broken_link\" rel=\"nofollow\">http:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=footer_privacy?ie=UTF8&amp;;nodeId=3312401<\/a>.<\/li>\n<\/ol>\n<p><b><\/b><b>23. Spravodaj<\/b><\/p>\n<ol>\n<li>Pomocou nasleduj\u00facich inform\u00e1ci\u00ed v\u00e1s informujeme o obsahu n\u00e1\u0161ho newslettera, ako aj o postupoch registr\u00e1cie, odosielania a \u0161tatistick\u00e9ho vyhodnocovania, ako aj o va\u0161om pr\u00e1ve na n\u00e1mietku. Prihl\u00e1sen\u00edm sa na odber n\u00e1\u0161ho newslettera s\u00fahlas\u00edte s jeho odberom a pop\u00edsan\u00fdmi postupmi.<\/li>\n<li>Obsah newsletteru: Newslettery, e-maily a in\u00e9 elektronick\u00e9 ozn\u00e1menia s reklamn\u00fdmi inform\u00e1ciami (\u010falej len \u201enewsletter\u201c) zasielame len so s\u00fahlasom pr\u00edjemcu alebo so z\u00e1konn\u00fdm povolen\u00edm. Ak je obsah newslettera pri registr\u00e1cii na odber noviniek konkr\u00e9tne pop\u00edsan\u00fd, je rozhoduj\u00faci pre s\u00fahlas u\u017e\u00edvate\u013ea. N\u00e1\u0161 newsletter obsahuje aj inform\u00e1cie o na\u0161ich produktoch, ponuk\u00e1ch, akci\u00e1ch a na\u0161ej spolo\u010dnosti.<\/li>\n<li>Dvojit\u00e9 prihl\u00e1senie a prihl\u00e1senie: Registr\u00e1cia na odber n\u00e1\u0161ho newslettera prebieha v takzvanom postupe dvojit\u00e9ho prihl\u00e1senia. To znamen\u00e1, \u017ee po registr\u00e1cii dostanete e-mail, v ktorom budete vyzvan\u00ed na potvrdenie registr\u00e1cie. Toto potvrdenie je potrebn\u00e9, aby sa nikto nemohol zaregistrova\u0165 s cudzou e-mailovou adresou. Registr\u00e1cie na odber noviniek sa zaznamen\u00e1vaj\u00fa, aby bolo mo\u017en\u00e9 preuk\u00e1za\u0165 proces registr\u00e1cie v s\u00falade so z\u00e1konn\u00fdmi po\u017eiadavkami. To zah\u0155\u0148a ulo\u017eenie \u010dasu registr\u00e1cie a potvrdenia, ako aj IP adresy. Zaprotokoluj\u00fa sa aj zmeny va\u0161ich \u00fadajov ulo\u017een\u00fdch poskytovate\u013eom prepravn\u00fdch slu\u017eieb.<\/li>\n<li>Poskytovate\u013e prepravn\u00fdch slu\u017eieb: Newsletter zasiela KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd&#039;s Bush Road, Lond\u00fdn W6 7NJ, Spojen\u00e9 kr\u00e1\u013eovstvo, \u010falej len \u201eposkytovate\u013e prepravn\u00fdch slu\u017eieb\u201c. Pravidl\u00e1 ochrany \u00fadajov poskytovate\u013ea prepravn\u00fdch slu\u017eieb si m\u00f4\u017eete pozrie\u0165 tu: https:\/\/www.klick-tipp.com\/datenschutz.<\/li>\n<li>Okrem toho m\u00f4\u017ee poskytovate\u013e prepravn\u00fdch slu\u017eieb pod\u013ea vlastn\u00fdch inform\u00e1ci\u00ed pou\u017ei\u0165 tieto \u00fadaje v pseudonymnej forme, t. j. bez pridelenia pou\u017e\u00edvate\u013eovi, na optimaliz\u00e1ciu alebo zlep\u0161enie svojich vlastn\u00fdch slu\u017eieb, napr\u00edklad na technick\u00fa optimaliz\u00e1ciu prepravy a prezent\u00e1ciu newsletteru alebo na \u0161tatistick\u00e9 \u00fa\u010dely s cie\u013eom ur\u010di\u0165, z ktor\u00fdch kraj\u00edn pr\u00edjemcovia poch\u00e1dzaj\u00fa. Poskytovate\u013e prepravn\u00fdch slu\u017eieb v\u0161ak nepou\u017e\u00edva \u00fadaje o pr\u00edjemcoch na\u0161ich newsletterov na to, aby im sami p\u00edsali alebo ich odovzd\u00e1val tret\u00edm stran\u00e1m.<\/li>\n<li>Registra\u010dn\u00e9 \u00fadaje: Na prihl\u00e1senie sa k odberu noviniek posta\u010d\u00ed, ak zad\u00e1te svoju e-mailov\u00fa adresu. Volite\u013ene v\u00e1s \u017eiadame o zadanie mena, aby sme v\u00e1s mohli osobne oslovi\u0165 v newsletteri.<\/li>\n<li>Meranie \u00faspe\u0161nosti \u2013 newslettery obsahuj\u00fa takzvan\u00fd \u201eweb beacon\u201c, tj s\u00fabor s ve\u013ekos\u0165ou pixlov, ktor\u00fd sa na\u010d\u00edta zo servera poskytovate\u013ea prepravn\u00fdch slu\u017eieb pri otvoren\u00ed newslettera. V r\u00e1mci tohto z\u00edskavania sa najsk\u00f4r zhroma\u017e\u010fuj\u00fa technick\u00e9 inform\u00e1cie, ako s\u00fa inform\u00e1cie o prehliada\u010di a va\u0161om syst\u00e9me, ako aj va\u0161a IP adresa a \u010das z\u00edskania. Tieto inform\u00e1cie sa pou\u017e\u00edvaj\u00fa na technick\u00e9 zlep\u0161enie slu\u017eieb na z\u00e1klade technick\u00fdch \u00fadajov alebo cie\u013eov\u00fdch skup\u00edn a ich spr\u00e1vania pri \u010d\u00edtan\u00ed na z\u00e1klade ich miest vyh\u013ead\u00e1vania (ktor\u00e9 mo\u017eno ur\u010di\u0165 pomocou adresy IP) alebo \u010dasov pr\u00edstupu. S\u00fa\u010das\u0165ou \u0161tatistick\u00fdch zis\u0165ovan\u00ed je aj zis\u0165ovanie, \u010di s\u00fa newslettery otv\u00e1ran\u00e9, kedy s\u00fa otv\u00e1ran\u00e9 a na ktor\u00e9 odkazy sa klikne. Z technick\u00fdch d\u00f4vodov m\u00f4\u017eu by\u0165 tieto inform\u00e1cie priraden\u00e9 jednotliv\u00fdm pr\u00edjemcom newslettera. Nie je v\u0161ak na\u0161\u00edm cie\u013eom ani cie\u013eom poskytovate\u013ea prepravn\u00fdch slu\u017eieb monitorova\u0165 jednotliv\u00fdch pou\u017e\u00edvate\u013eov. Vyhodnotenia n\u00e1m ove\u013ea viac sl\u00fa\u017eia na to, aby sme rozpoznali \u010ditate\u013esk\u00e9 n\u00e1vyky na\u0161ich pou\u017e\u00edvate\u013eov a prisp\u00f4sobili im n\u00e1\u0161 obsah alebo posielali in\u00fd obsah pod\u013ea z\u00e1ujmov na\u0161ich pou\u017e\u00edvate\u013eov.<\/li>\n<li>Odosielanie newsletteru a meranie \u00faspe\u0161nosti s\u00fa zalo\u017een\u00e9 na s\u00fahlase pr\u00edjemcu v s\u00falade s \u010dl\u00e1nkom 6 ods. 1 p\u00edsm. a, \u010dl\u00e1nkom 7 GDPR v spojen\u00ed s \u010dl\u00e1nkom 7 ods. 2 \u010d. 3 UWG alebo na z\u00e1klade z\u00e1konn\u00e9ho povolenia v s\u00falade s \u010dl\u00e1nkom 7 ods.3 UWG.<\/li>\n<li>Proces registr\u00e1cie je prihl\u00e1sen\u00fd na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov v s\u00falade s \u010dl\u00e1nkom 6 (1) (f) GDPR a sl\u00fa\u017ei ako d\u00f4kaz s\u00fahlasu s odberom newslettera.<\/li>\n<li>Ukon\u010denie\/Zru\u0161enie \u2013 Odber n\u00e1\u0161ho newslettera m\u00f4\u017eete kedyko\u013evek ukon\u010di\u0165, tj odvola\u0165 svoj s\u00fahlas. Odkaz na zru\u0161enie newslettera n\u00e1jdete na konci ka\u017ed\u00e9ho newslettera. Ak sa pou\u017e\u00edvatelia zaregistrovali iba na odber noviniek a t\u00fato registr\u00e1ciu zru\u0161ili, ich osobn\u00e9 \u00fadaje bud\u00fa vymazan\u00e9.<\/li>\n<\/ol>\n<p><b><\/b><b>24. Integr\u00e1cia slu\u017eieb a obsahu tret\u00edch str\u00e1n<\/b><\/p>\n<ol>\n<li>Obsah alebo ponuky slu\u017eieb od poskytovate\u013eov tret\u00edch str\u00e1n pou\u017e\u00edvame v r\u00e1mci na\u0161ej online ponuky na z\u00e1klade na\u0161ich opr\u00e1vnen\u00fdch z\u00e1ujmov (tj z\u00e1ujmu o anal\u00fdzu, optimaliz\u00e1ciu a ekonomick\u00e9 fungovanie na\u0161ej online ponuky v zmysle \u010dl. 6 ods. 1 p\u00edsm. Integrovan\u00e9 slu\u017eby ako s\u00fa vide\u00e1 alebo fonty (\u010falej jednotne len \u201eobsah\u201c). To v\u017edy predpoklad\u00e1, \u017ee poskytovatelia tohto obsahu, ktor\u00ed s\u00fa tret\u00edmi stranami, vn\u00edmaj\u00fa IP adresu pou\u017e\u00edvate\u013ea, preto\u017ee bez IP adresy by nemohli odosla\u0165 obsah do svojho prehliada\u010da. Na zobrazenie tohto obsahu je teda potrebn\u00e1 IP adresa. Sna\u017e\u00edme sa pou\u017e\u00edva\u0165 iba obsah, ktor\u00e9ho pr\u00edslu\u0161n\u00ed poskytovatelia pou\u017e\u00edvaj\u00fa iba IP adresu na doru\u010denie obsahu. Poskytovatelia tret\u00edch str\u00e1n m\u00f4\u017eu na \u0161tatistick\u00e9 alebo marketingov\u00e9 \u00fa\u010dely pou\u017e\u00edva\u0165 aj takzvan\u00e9 pixelov\u00e9 zna\u010dky (nevidite\u013en\u00e1 grafika, tie\u017e zn\u00e1ma ako \u201eweb beacons\u201c). \u201ePixelov\u00e9 zna\u010dky\u201c mo\u017eno pou\u017ei\u0165 na vyhodnotenie inform\u00e1ci\u00ed, ako je n\u00e1v\u0161tevnos\u0165 str\u00e1nok tejto webovej lokality. Pseudonymn\u00e9 inform\u00e1cie m\u00f4\u017eu by\u0165 tie\u017e ulo\u017een\u00e9 v s\u00faboroch cookies na zariaden\u00ed u\u017e\u00edvate\u013ea a m\u00f4\u017eu okrem in\u00e9ho obsahova\u0165 technick\u00e9 inform\u00e1cie o prehliada\u010di a opera\u010dnom syst\u00e9me, odkazuj\u00face webov\u00e9 str\u00e1nky, \u010dasy n\u00e1v\u0161tev a \u010fal\u0161ie inform\u00e1cie o vyu\u017e\u00edvan\u00ed na\u0161ej online ponuky a m\u00f4\u017eu by\u0165 prepojen\u00e9 s tak\u00fdmito inform\u00e1ciami z in\u00fdch zdrojov.<\/li>\n<li>Nasleduj\u00faca prezent\u00e1cia pon\u00faka preh\u013ead poskytovate\u013eov tret\u00edch str\u00e1n a ich obsah spolu s odkazmi na ich vyhl\u00e1senia o ochrane \u00fadajov, ktor\u00e9 obsahuj\u00fa \u010fal\u0161ie inform\u00e1cie o sprac\u00favan\u00ed \u00fadajov a v niektor\u00fdch pr\u00edpadoch u\u017e tu spomenut\u00e9 mo\u017enosti namieta\u0165 (tzv. opt -von):<\/li>\n<\/ol>\n<ul>\n<li>Ak na\u0161i z\u00e1kazn\u00edci vyu\u017e\u00edvaj\u00fa platobn\u00e9 slu\u017eby tret\u00edch str\u00e1n (napr. PayPal alebo Sofort\u00fcberweisung), platia zmluvn\u00e9 podmienky a upozornenia o ochrane \u00fadajov pr\u00edslu\u0161n\u00fdch poskytovate\u013eov tret\u00edch str\u00e1n, ktor\u00e9 je mo\u017en\u00e9 vyvola\u0165 na pr\u00edslu\u0161n\u00fdch webov\u00fdch str\u00e1nkach alebo v transak\u010dn\u00fdch aplik\u00e1ci\u00e1ch.<\/li>\n<li>Extern\u00e9 p\u00edsma od spolo\u010dnosti Google, LLC., https:\/\/www.google.com\/fonts (\u201eGoogle Fonts\u201c). P\u00edsma Google s\u00fa integrovan\u00e9 vyvolan\u00edm servera v spolo\u010dnosti Google (zvy\u010dajne v USA). Ochrana d\u00e1t: <a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>, odhl\u00e1si\u0165 sa: <a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li>Mapy poskytnut\u00e9 poskytovate\u013eom tretej strany Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Vyhl\u00e1senie o ochrane \u00fadajov: https:\/\/www.google.com\/policies\/privacy\/, odhl\u00e1senie: https:\/\/www.google.com\/settings\/ads\/.<\/li>\n<li>Vide\u00e1 z platformy \u201eYouTube\u201c poskytovan\u00e9 spolo\u010dnos\u0165ou Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Ochrana d\u00e1t: <a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>, odhl\u00e1si\u0165 sa: <a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li>Funkcie slu\u017eby Google+ s\u00fa integrovan\u00e9 v na\u0161ej online ponuke. Tieto funkcie pon\u00faka poskytovate\u013e tretej strany Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Ak ste prihl\u00e1sen\u00ed do svojho \u00fa\u010dtu Google+, m\u00f4\u017eete kliknut\u00edm na tla\u010didlo Google+ prepoji\u0165 obsah na\u0161ich str\u00e1nok s va\u0161\u00edm profilom Google+. To umo\u017e\u0148uje spolo\u010dnosti Google priradi\u0165 va\u0161u n\u00e1v\u0161tevu na\u0161ej str\u00e1nky k v\u00e1\u0161mu pou\u017e\u00edvate\u013esk\u00e9mu \u00fa\u010dtu. Chceli by sme zd\u00f4razni\u0165, \u017ee my ako poskytovate\u013e str\u00e1nok nem\u00e1me \u017eiadne znalosti o obsahu pren\u00e1\u0161an\u00fdch \u00fadajov ani o tom, ako ich Google+ pou\u017e\u00edva. Ochrana d\u00e1t: <a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>, odhl\u00e1si\u0165 sa: <a href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li>Funkcie slu\u017eby Instagram s\u00fa integrovan\u00e9 v na\u0161ej online ponuke. Tieto funkcie pon\u00faka Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. Ak ste prihl\u00e1sen\u00ed do svojho \u00fa\u010dtu na Instagrame, m\u00f4\u017eete kliknut\u00edm na tla\u010didlo Instagram prepoji\u0165 obsah na\u0161ich str\u00e1nok s va\u0161\u00edm profilom na Instagrame. To umo\u017e\u0148uje Instagramu priradi\u0165 va\u0161u n\u00e1v\u0161tevu na\u0161ej str\u00e1nky k v\u00e1\u0161mu pou\u017e\u00edvate\u013esk\u00e9mu \u00fa\u010dtu. Chceli by sme upozorni\u0165, \u017ee my ako poskytovate\u013e str\u00e1nok nem\u00e1me \u017eiadne znalosti o obsahu pren\u00e1\u0161an\u00fdch \u00fadajov ani o tom, ako ich Instagram vyu\u017e\u00edva. Ochrana d\u00e1t: <a href=\"https:\/\/help.instagram.com\/519522125107875\/?helpref=uf_share\" class=\"broken_link\" rel=\"nofollow\">http:\/\/instagram.com\/about\/legal\/privacy\/<\/a>.<\/li>\n<li>V r\u00e1mci na\u0161ej online ponuky vyu\u017e\u00edvame marketingov\u00e9 funkcie (tzv. \u201eLinkedIn Insight Tag\u201c) siete LinkedIn. Poskytovate\u013eom je LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Pri ka\u017edom pr\u00edstupe na jednu z na\u0161ich str\u00e1nok, ktor\u00e1 obsahuje funkcie LinkedIn, sa vytvor\u00ed spojenie so servermi LinkedIn. LinkedIn je informovan\u00fd, \u017ee ste nav\u0161t\u00edvili na\u0161u webov\u00fa str\u00e1nku so svojou IP adresou. Pomocou LinkedIn Insight Tag vieme analyzova\u0165 \u00faspe\u0161nos\u0165 na\u0161ich kampan\u00ed v r\u00e1mci LinkedIn alebo im ur\u010di\u0165 cie\u013eov\u00e9 skupiny na z\u00e1klade interakcie pou\u017e\u00edvate\u013eov s na\u0161ou online ponukou. Ak ste zaregistrovan\u00fd na LinkedIn, je mo\u017en\u00e9, \u017ee LinkedIn prirad\u00ed va\u0161u interakciu s na\u0161ou online ponukou k v\u00e1\u0161mu pou\u017e\u00edvate\u013esk\u00e9mu \u00fa\u010dtu. Aj ke\u010f kliknete na tla\u010didlo LinkedIn \u201eOdpor\u00fa\u010da\u0165\u201c a ste prihl\u00e1sen\u00ed do svojho \u00fa\u010dtu LinkedIn, LinkedIn dok\u00e1\u017ee priradi\u0165 va\u0161u n\u00e1v\u0161tevu na\u0161ej webovej str\u00e1nky v\u00e1m a v\u00e1\u0161mu pou\u017e\u00edvate\u013esk\u00e9mu \u00fa\u010dtu. LinkedIn je certifikovan\u00fd pod\u013ea dohody Privacy Shield a pon\u00faka tak z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho pr\u00e1va na ochranu \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0&amp;;status=Active<\/a>). Ochrana d\u00e1t: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>, odhl\u00e1si\u0165 sa: <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.<\/li>\n<li>Pou\u017e\u00edvame soci\u00e1lne doplnky zo soci\u00e1lnej siete Pinterest, ktor\u00fa prev\u00e1dzkuje Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (\u201ePinterest\u201c). Ak vyvol\u00e1te str\u00e1nku, ktor\u00e1 obsahuje tak\u00fdto plugin, v\u00e1\u0161 prehliada\u010d vytvor\u00ed priame spojenie so servermi Pinterest. Plugin pren\u00e1\u0161a \u00fadaje denn\u00edka na server Pinterest v USA. Tieto protokolov\u00e9 \u00fadaje m\u00f4\u017eu zah\u0155\u0148a\u0165 va\u0161u IP adresu, adresu nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nok, ktor\u00e9 tie\u017e obsahuj\u00fa funkcie Pinterestu, typ a nastavenia prehliada\u010da, d\u00e1tum a \u010das po\u017eiadavky, ako pou\u017e\u00edvate Pinterest a s\u00fabory cookie. Ochrana d\u00e1t: <a href=\"https:\/\/policy.pinterest.com\/en\/privacy-policy\">https:\/\/about.pinterest.com\/de\/privacy-policy<\/a>.<\/li>\n<li>V r\u00e1mci na\u0161ej online ponuky je mo\u017en\u00e9 integrova\u0165 funkcie slu\u017eby alebo platformy Twitter (\u010falej len \u201eTwitter\u201c). Twitter je ponuka od spolo\u010dnosti Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Funkcie zah\u0155\u0148aj\u00fa zobrazenie na\u0161ich pr\u00edspevkov v r\u00e1mci Twitteru v r\u00e1mci na\u0161ej online ponuky, prepojenie na n\u00e1\u0161 profil na Twitteri a mo\u017enos\u0165 interakcie s pr\u00edspevkami a funkciami Twitteru, ako aj meranie toho, \u010di pou\u017e\u00edvatelia \u010d\u00edtali reklamy, ktor\u00e9 sme umiestnili na Twitter. oslovte na\u0161u online ponuku (tzv. meranie konverzie). Twitter je certifikovan\u00fd pod\u013ea dohody Privacy Shield, a preto pon\u00faka z\u00e1ruku dodr\u017eiavania eur\u00f3pskeho pr\u00e1va na ochranu \u00fadajov (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TORzAAO&amp;;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TORzAAO&amp;;status=Active<\/a>). Ochrana d\u00e1t: <a href=\"https:\/\/twitter.com\/de\/privacy\">https:\/\/twitter.com\/de\/privacy<\/a>, odhl\u00e1si\u0165 sa: <a href=\"https:\/\/twitter.com\/personalization\">https:\/\/twitter.com\/personalization<\/a>.<\/li>\n<li>Pou\u017e\u00edvame soci\u00e1lne doplnky zo soci\u00e1lnej siete Tumblr prev\u00e1dzkovanej spolo\u010dnos\u0165ou Tumblr, Inc. so s\u00eddlom na 35 East 21st Street, 10E, New York, NY 10010, USA (\u201eTumblr\u201c). Ke\u010f vst\u00fapite na str\u00e1nku, ktor\u00e1 obsahuje tak\u00fdto doplnok, v\u00e1\u0161 prehliada\u010d vytvor\u00ed priame spojenie so servermi Tumblr. Plugin pren\u00e1\u0161a \u00fadaje denn\u00edka na server Tumblr v USA. Tieto inform\u00e1cie denn\u00edka m\u00f4\u017eu zah\u0155\u0148a\u0165 va\u0161u IP adresu, adresu nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nok, ktor\u00e9 tie\u017e obsahuj\u00fa funkcie Tumblr, typ a nastavenia prehliada\u010da, d\u00e1tum a \u010das po\u017eiadavky, ako pou\u017e\u00edvate Tumblr a s\u00fabory cookie. Ochrana d\u00e1t: <a href=\"https:\/\/www.tumblr.com\/policy\/en\/privacy\">https:\/\/www.tumblr.com\/policy\/en\/privacy<\/a>.<\/li>\n<li>Vyu\u017e\u00edvame funkcie siete XING. Poskytovate\u013eom je XING AG, Dammtorstra\u00dfe 29-32, 20354 Hamburg, Nemecko. Zaka\u017ed\u00fdm, ke\u010f sa vyvol\u00e1 jedna z na\u0161ich str\u00e1nok obsahuj\u00facich funkcie Xing, vytvor\u00ed sa spojenie so servermi Xing. Pod\u013ea na\u0161ich vedomost\u00ed sa neukladaj\u00fa \u017eiadne osobn\u00e9 \u00fadaje. Predov\u0161etk\u00fdm sa neukladaj\u00fa \u017eiadne IP adresy ani sa hodnot\u00ed spr\u00e1vanie pri pou\u017e\u00edvan\u00ed. Ochrana d\u00e1t: <a href=\"https:\/\/www.xing.com\/app\/share?op=data_protection\">https:\/\/www.xing.com\/app\/share?op=data_protection<\/a>.<\/li>\n<li>Webov\u00e1 anal\u00fdza a optimaliz\u00e1cia pomocou slu\u017eby Hotjar, poskytovate\u013ea tretej strany Hotjar Ltd., Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. Pomocou Hotjar je mo\u017en\u00e9 sledova\u0165 pohyby na webov\u00fdch str\u00e1nkach, na ktor\u00fdch sa Hotjar pou\u017e\u00edva (tzv. heat mapy). M\u00f4\u017eete napr\u00edklad vidie\u0165, ako \u010faleko sa pou\u017e\u00edvatelia pos\u00favaj\u00fa a na ktor\u00e9 tla\u010didl\u00e1 ako \u010dasto klikaj\u00fa. Zaznamen\u00e1vaj\u00fa sa aj technick\u00e9 \u00fadaje ako zvolen\u00fd jazyk, syst\u00e9m, rozl\u00ed\u0161enie obrazovky a typ prehliada\u010da. Tu je mo\u017en\u00e9 vytvori\u0165 u\u017e\u00edvate\u013esk\u00e9 profily, aspo\u0148 do\u010dasne, po\u010das n\u00e1v\u0161tevy na\u0161ej webovej str\u00e1nky. Okrem toho je pomocou Hotjar mo\u017en\u00e9 z\u00edska\u0165 sp\u00e4tn\u00fa v\u00e4zbu priamo od pou\u017e\u00edvate\u013eov webovej str\u00e1nky. Z\u00edskavame tak cenn\u00e9 inform\u00e1cie, aby boli na\u0161e webov\u00e9 str\u00e1nky e\u0161te r\u00fdchlej\u0161ie a pre z\u00e1kazn\u00edkov pr\u00edjemnej\u0161ie. Ochrana d\u00e1t: <a href=\"https:\/\/www.hotjar.com\/privacy\">https:\/\/www.hotjar.com\/privacy<\/a>. Deaktivova\u0165: <a href=\"https:\/\/www.hotjar.com\/opt-out\">https:\/\/www.hotjar.com\/opt-out<\/a>.<\/li>\n<li>Extern\u00fd k\u00f3d r\u00e1mca JavaScript \u201ejQuery\u201c, ktor\u00fd poskytuje nad\u00e1cia jQuery Foundation tretej strany, https:\/\/jquery.org.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Aktuelle Cookie-Einstellungen (Sie k\u00f6nnen Ihre Einstellungen hier\u00fcber jederzeit \u00e4ndern): [borlabs_cookie] &nbsp; Diese Datenschutzerkl\u00e4rung kl\u00e4rt Sie \u00fcber die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz \u201eDaten\u201c) innerhalb unseres Onlineangebotes und der mit ihm verbundenen Webseiten, Funktionen und Inhalte sowie externen Onlinepr\u00e4senzen, wie z.B. unser Social Media Profile auf. (nachfolgend gemeinsam [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Datenschutzerkl\u00e4rung - IQH Institut<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datenschutzerkl\u00e4rung - IQH Institut\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Aktuelle Cookie-Einstellungen (Sie k\u00f6nnen Ihre Einstellungen hier\u00fcber jederzeit \u00e4ndern): [borlabs_cookie] &nbsp; Diese Datenschutzerkl\u00e4rung kl\u00e4rt Sie \u00fcber die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz \u201eDaten\u201c) innerhalb unseres Onlineangebotes und der mit ihm verbundenen Webseiten, Funktionen und Inhalte sowie externen Onlinepr\u00e4senzen, wie z.B. unser Social Media Profile auf. 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